The “Traffic Crash” of 2026: Zero Click Search Strategy – Why Fewer Clicks Might Actually Mean More Money for Your Business
Sixty-five percent. That is the number of Google searches that now end without a single click to a website—a phenomenon known as zero click search strategy. Let that sink in. For every 100 people searching for a service you offer, 65 of them never leave the search results page. They get their answer from a […]
10 Reasons Why You Need More Google Reviews (And Why “Good Enough” is Costing You Sales)
Ninety-eight percent. That is the percentage of consumers who read online reviews for local businesses before they even consider making a purchase. Let that sink in for a second. Ninety-eight percent. That means almost every single person who walks past your storefront, or types your service into their phone, is checking your “digital pulse” before […]
Google Review Removal Service in 2026: The Risk-Free “Legal Path” to a Clean Reputation
This guide is for business owners who want to understand and use Google review removal services to protect their reputation in 2026. In today’s digital landscape, your online reputation can make or break your business. A single negative or unfair review can deter potential customers and impact your bottom line. That’s why knowing how to […]
Google Business Profile Optimization: The Complete Guide for 2026
Beyond the Map Pack: Why Google Business Optimization is the New Secret Weapon for AI-Era Lead Generation Google Business Profile optimization is the cornerstone of digital marketing for lawyers and service providers in 2026. This guide is specifically crafted for attorneys, law firms, and service-based businesses who want to ensure their visibility and lead generation […]
The 2026 Content Marketing Strategy Playbook: 50 Questions That Will Decide Your Success
Content marketing isn’t just about “writing stuff” anymore; it’s about survival in an era where AI is eating traditional search for breakfast. In fact, experts predict that by the end of 2026, traditional search engine volume will drop by 25% as consumers pivot toward AI-powered chatbots and virtual agents (Source: Gartner). AI platforms and AI […]
The Unseen Force: 3 Online Reputation Stats That Could Make or Break Your Business in 2026
Ever feel like your online presence is a delicate dance, one bad review away from a stumble? You’re not alone. I’m Linda Donnelly, owner of Business Solutions Marketing Group, and for over a decade, I’ve watched small businesses grapple with the ever-changing digital landscape. We’ve gone from “having a website” to “needing a social media […]
The Search Wars: Will Google, ChatGPT, or Gemini Actually Grow Your Bottom Line?
The way people find your business just changed more in the last eighteen months than it did in the previous eighteen years. In fact, a recent study by Gartner predicts that by 2026, traditional search engine volume will drop by 25% as consumers pivot toward AI chatbots and virtual agents (Source: Gartner). I’m Linda Donnelly, […]
Why Online Reputation Management Harrisburg is Your Most Valuable Asset (And How Negative Content is Killing Your Business)
This guide is for Harrisburg business owners who want to protect and grow their revenue by managing their online reputation. We cover why reputation matters, how negative content impacts your business, and actionable steps to improve your online presence in Harrisburg. If you’re searching for online reputation management in Harrisburg, you’re in the right place. […]
Localized SEO for LLMs: Why Traditional “Near Me” Strategies Are No Longer Enough
Imagine a potential customer standing on a street corner in downtown Harrisburg. They pull out their phone. Five years ago, they would have typed “coffee shop near me” into Google Maps. Today? They are opening ChatGPT or Google Gemini and asking: “I need a quiet coffee shop within walking distance that has oat milk lattes, […]
Social Media Marketing Trends 2026: The Future and Why “Posting and Praying” is Dead
Remember when social media was just about getting likes? You posted a nice photo, added a few hashtags, and hoped for the best. Maybe you boosted a post for $20. It was simple. It was linear. That world is gone. In 2026, social media marketing trends are driving the single biggest shift in digital behavior […]
The Future of SEO: Why Video Marketing Agency Harrisburg Advocates Social First Ranking Strategies Over ‘Website First’ Mentality
Imagine you are buying a new car. Do you go straight to the manufacturer’s website and trust everything they say? Probably not. You likely go to YouTube to watch a review. You check Reddit to see if real owners are complaining about the transmission. You scroll through TikTok to see the interior features in action. […]
Google Business Profile Optimization Harrisburg: How AI Picks Local Businesses (And How You Can Win)
If you’re searching for Google Business Profile optimization in Harrisburg, you’re in the right place. This guide is for Harrisburg business owners who want to optimize their Google Business Profile for maximum visibility in local AI-powered search results. Local SEO strategies can significantly enhance a business’s visibility in local search results, making this topic essential […]
AI Optimization Services in Harrisburg for Law Firms
This guide is for Harrisburg law firms seeking to adapt to the new era of AI-driven search. We’ll cover what AI optimization services are, how they differ from traditional SEO, and why making this shift is critical for your firm’s visibility and growth. If you’re searching for AI optimization services Harrisburg, you’re in the right […]
What is Domain Authority? (Quick Answer)
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs). It is not a Google ranking factor and has no direct effect on the SERPs. What Is Domain Authority? (And Why Your Law Firm Should Care in 2026) […]
How to rank in the Google Local Pack in 2026?
Stop chasing “brand awareness.” Start chasing the customer standing on your street corner. 78% of local mobile searches result in an offline purchase. Let that sink in for a moment. If ten people pull out their phones to search for a business near them, essentially eight of them are going to spend money. They aren’t […]
Reputation Management Harrisburg PA: How Long Does It Actually Take Google to Delete a Bad Review?
Why Reputation Management Matters for Harrisburg, PA Businesses Are you a local business owner in Harrisburg, PA searching for ways to protect your reputation online? This article is your complete guide to reputation management in Harrisburg, PA, specifically tailored for local business owners who want to understand how to handle negative reviews and maintain a […]
Harrisburg Google Business Profile Optimization: Is Your Business Invisible to Siri? Why the Apple-Google Partnership Changes Everything for Local SEO
This guide covers Harrisburg Google Business Profile optimization—why it matters in 2026 and how to get your business found. This article is for Harrisburg business owners and marketers looking to improve their local search visibility. We’ll explain the impact of the Apple-Google partnership, step-by-step GBP optimization, and actionable local SEO strategies for 2026. If you […]
Dominate Your Market: 7 Local SEO Strategies Every Law Firm Needs to Stay Competitive Harrisburg, PA
Introduction to Harrisburg SEO Agency Let’s be real for a second. If your law firm isn’t showing up on the first page of Google, you are essentially invisible. Digital marketing is a comprehensive approach to online growth, and SEO is a key part of digital marketing. By integrating SEO with other online marketing tactics like […]
Review Removal Service: The Silent Revenue Killer – Why You Can’t Afford to Ignore That One-Star Review
By Linda Donnelly, Founder of Business Solutions Marketing Group Imagine this scenario. You are the best divorce attorney in your city. You have twenty years of experience, a compassionate staff, and a win rate that makes your competitors weep. A potential client—let’s call her Sarah—is desperately looking for help. She finds your name, feels a […]
Stop Being Just Another Number: Why Small Business Video Marketing Services by Business Solutions Marketing Group is the Growth Partner You Need in 2026
You didn’t start your business to become a full-time marketer. You started it because you are an incredible lawyer, a skilled contractor, or a visionary service provider. Yet, here you are, staring at a screen, wondering why your competitor—who is frankly half as talented as you—is ranking #1 on Google while you are stuck on […]
Law Firm SEO Trends 2026: Is SEO Dead? The Reality Check for Law Firms and Service Providers
“If I have to hear ‘SEO is dead’ one more time, I might scream.” I’ve been in this game for over a decade with Business Solutions Marketing Group, and every single year, someone predicts the end of Search Engine Optimization. First, it was voice search. Then it was social media. Now, in 2026, everyone is […]
AI Avatar Video Marketing: Does It Generate Cases or Just Build Brand Awareness? (The Truth About ROI)
“People buy from people.” It’s an old saying, but in the digital age, it has evolved: “People buy from people they feel like they know.” Here is a staggering number to kick things off: Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in […]
Unlocking the Power of Video Content Marketing Services: The Invisible Code That Makes Your Blog Posts Impossible to Ignore
Here is a statistic that keeps me up at night, and it should probably worry you too. according to a massive study by Ahrefs, 90.63% of all content gets zero traffic from Google. Zero. Think about the hours you spent writing that update about your new service, or the guide on how to maintain your […]
Google Business Profile Optimization Service: Why ‘Proximity’ Rules are Tightening in 2026
I need to be honest with you—the days of drawing a giant 50-mile circle around your business and claiming “I serve everyone here!” are officially over. Dead. Gone. If you’ve noticed your phone ringing a little less from those towns just 20 minutes away, you aren’t imagining things. Local businesses are especially affected by these […]
Review Management 2.0: Why “Star Rating” is No Longer Enough
I want you to imagine a scenario. You are hungry. You grab your phone and type, “Best Italian restaurant near me for a romantic date.” Ten years ago, you would have looked for the place with the highest star rating. Maybe a 4.9. You’d click the link, glance at the menu, and book. Simple. But […]
Is Your Website Ready for AI Agents? SEO in 2026 Explained
The internet is changing again. If you have been running a business for as long as I have, you remember when “SEO” just meant stuffing the word “plumber” into your footer fifty times. Then it meant writing long, helpful blog posts. Then it was all about mobile optimization. But what we are staring down in […]
The Great Video Debate of 2026: AI Avatars or Real Humans?
“Wait… was that a real person?” If you haven’t asked yourself that question yet while scrolling through TikTok or LinkedIn this week, you aren’t looking closely enough! We have officially crossed the threshold. Back in 2023, AI avatars looked like jittery video game characters from the 90s. Their lips didn’t quite match the words, and […]
Why Use Video Marketing? Real-World Results, AI Innovation, and Strategic Distribution
In today’s digital landscape, attention is currency—and video is the most powerful way to earn it. For over 15 years, we at Business Solutions Marketing Group have helped small business owners, especially lawyers and service providers, cut through the noise and connect with clients using strategic video marketing. We’ve done it long enough to know […]
Why Does Google Ignore My ‘Flag as Inappropriate’ Requests for Bad Reviews?
Stop “Flagging and Praying.” Start Building a Case to remove fake reviews. There it is. That notification from Google that makes your stomach drop. “You have a new 1-star review.” You read it. And it’s not just “I had a bad experience.” It’s a full-on, over-the-top, nuclear attack. Worse, you check your files… you have […]
From Blog to Video: The “Triple-Dip” ROI
The “Content Graveyard” Problem: How We Resurrect Your Old Blogs into AI-Powered Videos Gartner, the big tech research firm, just dropped a bombshell prediction: By 2026, search engine query volume will drop 25%. Let that sink in. A 25% drop. Why? Because users are “leaning into AI chatbots” and “AI-driven virtual agents.” As a small […]
Your “About Us” Page is Dead: Why Reviews Are the New Business Card
Why Are My “About Us” Page and My “Reviews Page” Now the Same Thing? “89% of consumers are likely to read reviews before visiting a business.” That’s not just a big number; it’s practically everyone looking you up before they ever step through your door, call your number, or click ‘buy.’ (Source: Trustpilot). Hi, I’m […]
The AI Search Revolution: Why Your Face (or an AI’s) Needs to Be in a Video
How Can AI Avatar Videos Make My Business the Go-To Answer for AI Search in 2026? “By 2026, traditional search engine query volume will drop by 25%, with search losing share to AI-driven virtual agents.” That’s not a line from a sci-fi movie. That’s a direct prediction from the global research firm Gartner (Source: Gartner). […]
How to Spot a Fake Review from a Competitor (And What to Do About It)
It’s 10 PM on a Tuesday. You’re a small business owner, so you’re doing that “one last check” of your emails and notifications before you try to sleep. And then… bam. A new 1-star review notification from Google. Your stomach drops. It’s an instant shot of adrenaline and anger. You click it. The review is […]
What is Topical Authority, and why does it matter for my business? 🤔
I want you to think about this for a second: Over 10 million blog posts are published every single day. (Source: Semrush). Ten. Million. Now, let’s be honest. As a small business owner, how many “blogs” has your marketing person (or maybe you, at 11 PM on a Tuesday) written and just… thrown into the […]
Don’t Be Invisible: Your 5-Step Guide to Answer Engine Optimization (AEO)
What is Answer Engine Optimization (AEO) and How Do I Rank in AI Search? I’m going to let you in on a little secret. The classic “10 blue links” on a Google search page? Their days are numbered. You’ve already seen it. You search for “best way to clean gutters,” and a big, shaded box […]
The “Zero-Click” Search is Here: How to Rank in Google’s AI Overviews (And Why Your Old SEO Won’t Work)
How to Rank in Google’s “AI Overviews” (And Why Your Old SEO Won’t Work) What if I told you that up to 30% of your website traffic could disappear in the next year? That’s not a scare tactic. That’s the reality of the biggest change to Google Search in over two decades. My name is […]
My AI Wrote This… Or Did It? Why a Human Agency is Your Best Hire in 2026.
AI vs. Marketing Agency: Why You Still Need a Human Expert in 2026 I’m going to let you in on a little secret. As a marketing agency owner for over a decade, I’m not scared of AI. In fact, I love it. But I’m also not firing my team and replacing them with a $20/month […]
Your GBP Q&A Is Gone. Here’s How to Optimize for Google’s New AI Search.
Well, it finally happened. If you’re a small business owner who (like me) obsessively managed every part of your online presence, you probably logged into your Google Business Profile (GBP) this week and felt your stomach drop. On Monday, November 3rd, Google officially removed the Q&A section from many profiles. Just… gone. For over a […]
Your 2026 SEO Survival Guide is Here
Let me start with a prediction that might make your stomach drop. Imagine a world, just a couple of years from now, where 25% of the search traffic you get today… just vanishes. Gone. It’s not a hypothetical. The global research firm Gartner made a stunning prediction that by 2026, traditional search engine volume will […]
The Robots Are Running YouTube: Your Guide to Getting Found in the New AI-Driven World
Let’s play a game. Open up YouTube on your phone right now. Take a look at your home screen. How many of those videos did you actually search for? And how many were just… there, served up to you by some invisible force that knows you almost too well? If you’re like most people, the […]
Beyond the Blog Post: The 3 Content Types That Rank in the Age of AI
Let me tell you a secret that will change the way you think about your marketing. If a robot can write your content, Google’s robot doesn’t care about it. That’s it. That’s the new reality. For years, as a marketing consultant, I’ve watched small business owners struggle to keep up with the demand for “more […]
Why Does Google Love Video and How Can Your Business Use It to Rank Higher?
Google’s Love Language is Video: Your Small Business Guide to Winning at SEO Let me ask you a question. When you think of Google, what comes to mind? A list of ten blue links? Keywords? Complicated algorithms you can’t possibly understand? For years, that was the game. We were all trying to figure out the […]
Google Just Gave Us the Winning Formula for Local Search (Are You Listening?)
💡 What’s Google’s secret formula for local ranking success? Let’s be real. For years, trying to understand Google’s local search algorithm felt like trying to learn a secret handshake. You’d follow all the “rules,” but you were never quite sure if you were really doing what they wanted. Well, every once in a while, Google […]
AI Isn’t Killing SEO, It’s Rewarding Authenticity: Your 5-Point Survival GuideHow Can Small Businesses Rank with Google AI? 📈
How Can Small Businesses Rank with Google AI? 📈 You’ve seen it. That new, shaded box at the top of Google that just gives you the answer. It’s called an AI Overview, and if you’re a small business owner, it probably sent a jolt of panic right through you. I’ve heard it from dozens of […]
What’s the true ROI of a clean online reputation? 📈
(Is that 1-star review costing you $10,000s? 💸 You know the feeling. A notification pops up, and your stomach drops. It’s a one-star review. After the initial wave of frustration, it’s tempting to think, “It’s just one unhappy person. I’m too busy for this. It will eventually just go away.” As a marketing expert who […]
How can you beat competitors on Google Maps? 🗺️
I have a tough-love conversation with almost every new small business owner I meet. It starts with me asking them where they think their business shows up on Google. Most people are hopeful. “Maybe the bottom of page one?” Then I have to deliver the news. The brutal, inconvenient, and absolutely critical truth is this: […]
Why Your Blog Needs Video in the Age of AI
A Tidal Wave of Content is Coming. Will Your Business Sink or Swim? “The single most important thing in communication is to hear what isn’t being said.” – Peter Drucker As a marketing consultant for over a decade, I’ve navigated countless shifts with my small business clients. But what we’re experiencing now with Artificial Intelligence […]
How can I protect my business from an online reputation attack? 🛡️
It happens in a flash. That gut-punching moment your phone buzzes and you see it—a scathing one-star review, a viral social media post trashing your company, or a horribly inaccurate news article. Your heart pounds. Your face gets hot. And your first instinct is to fight back. To defend your business, your reputation, your very […]
Your Customers Aren’t Just “Googling It” Anymore: Are You Ready for the Search Everywhere Revolution?
Let’s get one thing straight: If your entire online marketing strategy boils down to “ranking on Google,” you’re already falling behind. Way behind. For years, we’ve all been conditioned to think that search starts and ends with that clean, white search bar. And for a long time, that was true! But the ground is shifting […]
How Can My Business Identify and Fight a Malicious Google Review?
It’s a feeling every business owner dreads. You open up your Google Business Profile, and there it is. A glowing, red, 1-star review. Your heart sinks. Your mind races. Who is this? I don’t recognize the name. What are they talking about? This never happened! It’s a gut punch. And in that moment, you’re not […]
How Can I Optimize My Google Business Profile to Get More Customers?
Here’s a number every small business owner needs to know: 46%. According to the SEO experts at HubSpot, nearly half of all searches on Google are from people looking for local information. That’s someone searching for “best pizza near me,” “emergency plumber in Camp Hill,” or “boutique clothing store.” This isn’t just casual browsing; this […]
How Can AI Video Marketing Help My Small Business Get Found in More Searches?
How Can AI Video Marketing Help My Small Business Get Found in More Searches? Here’s a fact that should make every business owner sit up a little straighter: a webpage with a video on it is 53 times more likely to show up on the first page of Google. Fifty-three times. That’s not a typo. […]
Is your online reputation costing you customers? 💰
The Invisible Attack: Is Your Online Reputation Costing You Everything? Imagine your business is a beautiful, thriving storefront. People walk by and see a clean window, a fresh coat of paint, and a welcoming sign. They trust you. But what if one day, a stranger walks by and throws a rock through your window? The […]
What’s the True Cost of a 1-Star Review? And How to Erase It
Every small business owner has felt that familiar sinking feeling in their stomach. You’re checking your Google Business Profile, feeling good about your work, and then you see it. A one-star review. Maybe it’s from a disgruntled customer. Or maybe it’s from someone you’ve never even met. It doesn’t matter. That single star feels like […]
Will Your Google Business Profile Survive Google AI? Here’s How to Thrive in the New Digital World.
Your customers aren’t just typing a few words into Google anymore. They’re talking to it. They ask questions like, “Hey Google, where’s the best coffee shop near me that has free Wi-Fi and is open late?” This change, driven by powerful artificial intelligence, means your Google Business Profile (GBP) is on a new battleground. You […]
Is Google’s AI replacing your SEO?
Beyond the Blue Link: Why Your Small Business Needs an AI SEO Strategy Now When people think about SEO, they think of Google. For decades, it’s been all about ranking on that first page of blue links. But AI is rewriting the rules, and I’m here to tell you that this is not a threat. […]
Calculating the ROI of Removing Fake Reviews
Can Removing Fake Reviews Really Boost Your Business ROI? What is the ROI of Trust, and How Does Review Removal Impact It? Hi everyone, Linda Donnelly here from Business Solutions Marketing Group. I’ve been working with small businesses for over a decade, helping them with everything from getting found online to looking good to their […]
Is Your #1 Local SEO Metric Actually Putting Money in Your Pocket?
Why Local SEO Metrics Beyond Rankings Are the Key to Your Business Growth I’ve heard it all. “Linda, my website is ranking number one, but my phone isn’t ringing!” or “I’m getting a ton of views on my Google Business Profile, but nobody’s coming in!” If this sounds like you, I want to share a […]
Is Google Keeping Your Customers on the Search Page, and What Can You Do About It?
Why Is My Website Traffic Declining, Even When My Rankings Are Good? Hello, I’m Linda Donnelly from Business Solutions Marketing Group, and I’m here to talk to you about a problem that’s making a lot of business owners scratch their heads. You’ve put in the hard work. Your website is fast, your content is top-notch, […]
Is Google Begging You to Post on Your Google Business Profile?
Why Is Google Desperate for You to Post on Your GBP? Google is practically screaming for small business owners like you and me to use a powerful, free tool they’ve given us: the Google Business Profile (GBP). You might have heard about this before, but if you’ve been putting it off, it’s time to pay […]
How do Google reviews impact a business’s local ranking? 🤔
Your online reputation is everything! Think about it. When you’re looking for a new restaurant or a plumber, what’s the first thing you do? You go to Google and check their star rating and read what people are saying. A study from BrightLocal found that about 98% of people read online reviews for local businesses. […]
Can ignoring a negative review really hurt my business’s SEO? 😩
Can ignoring a negative review really hurt my business’s SEO? 😩 Hi, I’m Linda Donnelly. For over ten years, my team and I at Business Solutions Marketing Group have helped small businesses get more customers. We’ve seen a lot of things change in marketing, but one thing has always stayed true: your online reputation is […]
What’s the difference between SEO, AEO, and GEO?📉
We’ve seen a lot of things change in marketing, but one thing has always stayed true: if people can’t find you, they can’t buy from you. For a long time, we mostly talked about SEO, which stands for Search Engine Optimization. That’s all about making your website and online stuff easy for Google to find. […]
Have you tried to remove a Google review and failed?🤔
Is it possible to remove a bad Google review? 🤯 Hi, I’m Linda Donnelly. For over ten years, my team and I at Business Solutions Marketing Group have helped small businesses get more customers. We’ve seen a lot of things change in marketing, but one thing has always stayed true: your online reputation is everything. […]
What’s the real impact of your online reputation? 💡
Why is a great online reputation so important for my business? 🤔 Hi, I’m Linda Donnelly. For over ten years, my team at Business Solutions Marketing Group has helped small businesses get more customers. We’ve seen a lot of things change in marketing, but one thing has always stayed true: your reputation is everything. Think […]
Are you ready to finally get rid of that bad review?
Is it possible to remove a bad Google review? 😩 Hi, I’m Linda Donnelly. For over ten years, my team at Business Solutions Marketing Group has helped small businesses get more customers. We’ve seen it all, and one thing is for sure: nothing hurts a business owner more than a bad review. It’s like a […]
What is the secret to ranking everywhere online?
Why does building Topical Authority get your site pulled into new AI-organized results? Hello, I’m Linda Donnelly. For over ten years, my team and I at Business Solutions Marketing Group have helped small businesses get more customers. We’ve seen a lot of things change in search and marketing. Remember when Google’s “Featured Snippets” first came […]
Can a Small Business Really Rank Everywhere? 🚀
Hey there! Linda Donnelly here, and I’m so excited to talk about something big. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses just like yours. We’ve seen it all—from the early days of SEO to the rise of social media. But what’s happening right now with AI? […]
How can my website’s content get featured in a Large Language Model?
Why is it important for small business content to show up in AI search results? Hi, I’m Linda Donnelly. For over a decade, my team and I at Business Solutions Marketing Group have helped small businesses just like yours. We’ve seen a lot of things change in marketing. Remember when we had to explain to […]
The Ranking Secrets We Kept To Ourselves (Until Now)
What Are the Ranking Secrets We Kept to Ourselves? Last week, we pulled back the curtain on the three most important ranking factors for your Google Business Profile: reviews, services, and an optimized media section. Those three are heavy hitters, no doubt. They’re your foundation. But as a small business owner, you know that success […]
Is a Great Google Business Listing the Secret to More Sales? 💰
How Much Does Google Business Profile Optimization Cost? 💸 Hello, I’m Linda Donnelly, the owner of Business Solutions Marketing Group. For over ten years, we’ve helped small businesses get more customers, and one of the most powerful tools we use is something you already have: your Google Business Profile. A lot of business owners ask […]
The Ultimate Guide: Is Video Marketing Really Worth It for Small Businesses?
Is Video Marketing an Effective Way to Get More Customers? 💰 Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over ten years, my team has been helping small businesses just like yours figure out how to stand out and get more sales. We’ve seen a lot of changes in marketing, but […]
How Can a Well-Optimized Google Listing Get Me More Sales? 💰
A big part of my job as an SEO expert is helping small businesses figure out why they’re not getting as many customers from Google as they used to. A common problem I see is that many business owners focus on just being found, but they don’t think about what happens after a customer sees […]
What’s the Real Cost of a Fake Negative Review? Protect Your Business from Malicious Review Attacks
Hello there, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been working with small businesses just like yours. We’ve seen it all. We’ve helped businesses grow, and we’ve also been there when they get hit with something that feels totally unfair. Right now, a big problem for many […]
Your Silent Sales Force: How to Turn Happy Clients into Review Champions
Why do online reviews matter so much for my small business? Hi, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses grow. And I’ve seen firsthand that there is one secret weapon that can get you more customers without you having to lift a finger: […]
From Pixels to Profit: The Game-Changing Power of Video Marketing for SEO
Why is video marketing so crucial for my business’s SEO? Hi, I’m Linda Donnelly. For over a decade, I’ve had a front-row seat to the ever-changing world of marketing. And if there’s one thing I’ve learned, it’s that nothing can boost a small business’s online presence quite like video. It’s not just a nice-to-have anymore; […]
The E-E-A-T Advantage: Rank Higher, Build Trust! 📈
What is E-E-A-T and why does it matter for my small business? Hi, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses with their marketing, and I’ve seen a lot of things change. One thing, however, remains true: if you want to be successful online, […]
How do you get your business to rank in the Google Local Pack? 🗺️
Why is being in the Google Maps Local Pack so important for my small business? We’ve seen a lot of changes in the last 15 years, but one thing is clear: if you’re not showing up on Google Maps, you’re missing out on a huge opportunity. You know that little box with a map and […]
Why Your Business Needs a Google Glow-Up
Does an Inaccurate Google Business Profile Hurt My SEO? If you’re a small business owner, you’ve probably heard a lot of fancy words tossed around, like “SEO” and “digital marketing.” But really, it all comes down to one simple thing: trust. When a new customer is looking for a business like yours, they’re asking themselves, […]
Static to Stunning: Why Your Small Business Blog Needs Video to Be an Exposure Powerhouse
Why should small businesses go beyond text and use videos in their blog posts? Hi, I’m Linda Donnelly. For over a decade, my team at Business Solutions Marketing Group has been helping small businesses just like yours navigate the complicated world of marketing. We’ve seen a lot of things come and go, but one thing […]
The Impact of Personalized AI Videos on Conversion Rates and Customer Engagement
Amidst evolving marketing trends, the enduring truth remains that people prefer engaging with individuals rather than faceless entities. Imagine the possibility of engaging with countless potential customers concurrently, interacting with each one individually. While it may seem improbable, a unique video solution makes it not only achievable but revolutionary. Enter our AI Avatar Video Marketing […]
How to get more customers with your Google listing? 📈📞
We’ve seen a lot of changes in marketing, but one thing remains the most important tool for a local business: your Google Business Profile. Let’s be honest. When you need a plumber, a restaurant, or a dry cleaner, where do you go first? You pull out your phone and search on Google. What pops up […]
Why do blogs with videos get more traffic? 🚀
We’ve seen a lot of marketing trends come and go, but there’s one that has stayed a constant—video. Let’s be honest. When you hear “video marketing,” you might think of expensive cameras, big lights, and a whole film crew. It can feel like something only the big companies can do. I’ve heard many business owners […]
How can you remove a defamatory online review?🥊
We’ve seen it all—from five-star reviews that make a business shine to one-star reviews that are so bad they can make an owner’s blood boil. But sometimes, a review isn’t just negative. Sometimes, it’s a lie. It’s a made-up story designed to harm your business. When that happens, you need to know that you have […]
Is Your Business Ready for the AI Revolution? 🤔
Hi there, I’m Linda Donnelly, and for over a decade, my team at Business Solutions Marketing Group has been helping small businesses grow. We’ve seen a lot of changes in marketing, but none as fast or as big as the rise of AI. When I talk to business owners, they’re all asking the same questions: […]
What is omni-channel marketing and why do I need it? 🌐
You know that feeling, right? You’re a busy professional, and you’re getting the same questions from clients all the time: “What happens after I get arrested?” “How much does a divorce cost?” “What’s the difference between a trademark and a patent?” It’s a huge time-sink, and honestly, it’s not a great use of your time. […]
How Personalized AI Videos Drive Higher Engagement and Conversions!
Hey everyone, Linda Donnelly here! I’m the owner of Business Solutions Marketing Group, and for over a decade, my team and I have been right here in the trenches, helping small businesses just like yours figure out how to shine online. You know that feeling, right? You send out an email to a long list […]
Is Your Business Losing to Google’s “Zero-Click” Searches? (How Our Google Business Optimization Pro Service Can Help!)
You might be hearing a lot of talk lately about “zero-click searches,” and it probably sounds scary. It’s the idea that someone searches for something on Google and gets their answer right there on the search page, without ever clicking to a website. You might be thinking, “Well, if no one’s clicking, what’s the point?” […]
Is Your Blog Content Not Converting? 😔 It’s Time to Add Video!
My team and I have been right here in the trenches, helping small businesses just like yours figure out how to truly shine online. You know that feeling, right? You put so much time and effort into writing a great blog post. You share it, you promote it, but sometimes it feels like it just… […]
Has AI Search Replaced How People Hire Services?
Are Clients Still Researching and Comparing Service Providers with AI Search? Hey there, fellow small business owners and legal professionals! Linda Donnelly here, from Business Solutions Marketing Group. For over a decade, we’ve been right alongside service-based businesses, helping them figure out how to truly stand out and attract the right clients. There’s been a […]
Is Your Business’s Online Presence Just a Jumble? (Why a Strong Digital Marketing Foundation is Your Secret Weapon!)
My team and I have been right here in the trenches, helping small businesses just like yours figure out how to truly shine online. We’ve seen a lot of changes, a lot of fads come and go, but one thing remains absolutely true: if your online presence isn’t built on a solid foundation, you’re just […]
Is Google Stealing Your Website Traffic? 📉 How to Fight Back in the AI Era!
Do You Have a Plan for Consistent Business Growth? 🌱Hey there, Linda Donnelly here from Business Solutions Marketing Group. For over a decade, my team and I have been helping small businesses just like yours figure out this crazy online marketing world. We’ve seen a lot of changes, but honestly, what’s happening right now with […]
Why Is Google Obsessed with Video in Blog Posts? (And How Can it Get You in AI Overviews?)
We’ve seen trends come and go, but one thing is becoming crystal clear: video isn’t just a ‘nice-to-have’ anymore; it’s a must-have for getting found online. You need Video in your Blog Posts! You might think of videos as just for YouTube or TikTok, but I’m here to tell you that embedding videos right into […]
Why Isn’t Your Local Business Showing on Google Maps? 📍 7 Ways It’s Chasing Customers Away!
We’ve seen a lot of changes, but one thing that keeps coming up – and costing businesses big time – is a neglected Google Business Profile. You know, that little box that pops up on Google when someone searches for a business like yours nearby? It has your name, address, phone number, hours, and reviews. […]
Your Customers Are Closer Than You Think: Why Local Reviews Are Your Secret Superpower!
We’ve seen a lot of changes in the marketing world over the years, but one thing remains super important, especially for local businesses: what people say about you online. Today, we’re going to talk about something really powerful: local reviews. You know, those stars and comments you see when you search for a business on […]
How Can You Fight Back Against Malicious Online Reviews? 🛡️
We’ve built amazing brands, helped countless businesses grow, and seen firsthand the power of a stellar online reputation. But there’s a dark side to the digital world, a sneaky, underhanded tactic that can secretly chip away at your hard-earned trust and cost you customers you never even knew you lost. I’m talking about fake reviews. […]
How Can Our AI Video Marketing Get You Top Google & YouTube Rankings?
If there is one dream I hear from almost every business owner, it’s this: “Linda, how do I get my business on Page One of Google?” For years, getting to that coveted first page meant a lot of hard work with text-based content, keywords, and links. And while those things still matter, the landscape has […]
Is Your Google Business Profile Driving Calls & Directions? 📞
If there’s one thing I’ve learned that can absolutely transform a local business, it’s this: your Google Business Profile (GBP) isn’t just a listing; it’s your #1 local sales tool. You see, it’s easy to think of your Google Business Profile as just a little spot on Google Maps, a place where your address and […]
Small Business, Big Impact: Unlocking Your Growth Potential with Strategic Marketing
I’ve seen firsthand the passion, the hard work, and the incredible potential that exists within every small business owner. But here’s the thing: having a great product or service isn’t always enough. In today’s noisy online world, it’s easy for even the best small businesses to feel… well, a little invisible. You might be working […]
Google’s Latest Updates: How They Just Changed the Local SEO Game (Again!)
We’ve seen a lot of changes in how Google works, but lately, things have been particularly… interesting. If you’ve peeked at your local ranking reports or heat map audits lately and thought, “Huh, that’s weird, my service area seems to have shrunk,” you are absolutely not alone. My phone has been buzzing with similar questions […]
Why Do People Remember 95% of a Video? 🎥
We’ve seen trends come and go, but one thing is clearer than ever: video isn’t just a trend; it’s the most powerful way to connect with your customers. You probably know that feeling, right? You scroll past a lot of words online. Your eyes glaze over. But then, a video pops up, and suddenly, you’re […]
How to appear In Google Searches in the “Instant Answer” Era?
We’ve seen a lot of changes in how Google works, but there’s one big shift happening right now that many businesses aren’t ready for: the “Instant Answer” era. You know what I’m talking about, right? You type a question into Google, and BAM! Google gives you the answer right there at the top of the […]
🔥 Why Aren’t You Dominating Local Google Searches?
We’ve seen incredible changes in how people find local businesses. It used to be the Yellow Pages, then big clunky websites, but now? It’s all about Google, especially for local searches. You probably know your Google Business Profile (GBP) is important. It’s that box that pops up on Google Maps or right when you search […]
Video Marketing in 2025: Why It’s WILD and What It Means for YOUR Google Listing!
We’ve seen a lot of changes in marketing over the years, and even in the last few weeks with Google AI Mode and Zero Click searches. Remember when websites were just fancy online brochures? Goodness, how things have changed! But if there’s one thing that keeps getting bigger, bolder, and more important, it’s video. And […]
Google Just Made Social Media a Requirement for SEO Ranking (Seriously!)
We’ve seen a lot of changes in marketing over the years. But what’s happening with Google right now? It’s a game-changer! You’re probably used to thinking about SEO as keywords, backlinks, and website speed, right? Those things still matter, of course. But Google basically just made social media a requirement for SEO ranking in a […]
The Hidden Cost of Ignoring Bad Reviews (And Why It’s More Than Just a Number)
We talk a lot about getting good reviews (and for good reason!), but today, I want to talk about something a little tougher, something many business owners try to ignore: bad reviews. You know the feeling, right? You see that one-star rating, or a nasty comment, and your stomach drops. Maybe you think, “Oh well, […]
Google’s AI is Learning from YouTube – Get Found Now!
I have been helping awesome small businesses just like yours light up the internet and find more customers. And let me tell you, the online world is always, always changing! Just when you think you’ve got Google figured out, it throws a new curveball. Lately, everyone’s been talking about Google’s new AI answers (you might […]
What’s the #1 Secret to Predictable Business Growth?
Have you ever felt like your marketing is a bit like throwing spaghetti at the wall to see what sticks? You try a Facebook ad here, send an email there, maybe dabble in a little Google stuff… but you’re not really sure if it’s working. You just keep guessing, hoping something clicks. If that sounds […]
Is Google’s AI Mode Messing With Your Numbers?
Hi everyone! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, my team and I have been right there with you, helping small businesses navigate the wild world of online marketing. And lately, I know a lot of you have been looking at your Google reports with a bit of a puzzled […]
🔥How to Rank in ChatGPT 🔥
Today, we’re going to talk about something really exciting and new: how to get your business to show up on ChatGPT! You might be thinking, “ChatGPT? Isn’t that just for writing stuff?” And while it’s super good at writing, it’s becoming a big deal for businesses too. Let’s dig in and learn how to make […]
✨Claiming Your Spot in Alexa’s Local Answers✨
Smart Speaker Profiles: Claiming Your Place in Alexa’s Local Answers Remember when we mostly typed our questions into Google? Well, now we’re asking them out loud! We’re talking to our phones, our smart speakers like Alexa and Google Home, and even our cars. This big shift means that how you show up in local searches […]
Future-Proofing Your Local SEO Strategy
Future-Proofing Your Local SEO Strategy: What’s Coming Next? Hey there, savvy small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over a decade, we’ve been helping folks like you not just survive, but thrive in the ever-changing world of online marketing. And let’s be honest, trying to keep up with Google can […]
Why Blogging Is Your Secret Weapon!
The Silent Salesperson: Why Consistent Blog Writing is Your Best Marketing Investment Hey there, awesome small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, I’ve been helping businesses just like yours figure out the wild world of marketing. And today, I want to talk about something that might not […]
What Are “Zero-Click Searches” and Why Should Your Business Care?
Today, I want to talk about something really big that’s changing how people find information on Google. You know when you type something into Google, like “what’s the weather?” or “how many ounces in a cup?” And then, bam! Google gives you the answer right away, right there on the search page, without you even […]
Why Local SEO, Videos, & Blogs Are Your Secret Growth Recipe!
The Sum is Greater: Why Local SEO, Video, & Blogs Work Better Together In today’s super busy digital world, standing out can feel like climbing a mountain. You might be trying a little bit of this, a little bit of that, but are your marketing efforts truly working together? Are they amplifying each other to […]
The #1 Google Action That Gets You More Calls & Visits!
We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We’re always, always looking for the smartest ways to help you connect with your customers and make your brand unforgettable. Today, I want to talk about something […]
That Pesky Negative Review: How We Work with Google to Get Them Removed!
How We Work With Google to Clean Up Your Reputation and Remove Negative Google Reviews Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group! For over ten years, my team and I have been helping small businesses just like yours shine online. We do all sorts of marketing magic – from awesome Video […]
Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)
People Remember 95% of a Video Message—But Only 10% of Text. Use That. Hi there, I’m Linda Donnelly, owner of Business Solutions Marketing Group! For over a decade, my team and I have been helping small businesses just like yours get noticed. We do all sorts of marketing magic – from awesome Video Marketing to […]
Secret Ways Customers Show They Love Your Business (and Boost Your Local SEO!)
We talk a lot about things like getting great reviews and making your Google Business Profile super strong. Those are super important, for sure! But today, I want to share some “secret sauce” about other ways customers show they love you, and how these hidden signals can make your business pop up more often when […]
What Business Solutions Marketing Group’s Core Values Mean for You
In today’s fast-paced digital world, every marketing agency talks about “results” and “innovation.” But what do those words truly mean when it comes to your business? At Business Solutions Marketing Group, LLC, our core values aren’t just fancy phrases; they’re the bedrock of how we operate and, more importantly, how we help you succeed. Let’s […]
Your Business Needs a Super-Powered Marketing Plan! (Here’s How We Build It!)
Small Business Marketing
Let AI Write Your Next 5-Star Review (for Your Customers!)
For over ten years, my team and I have been like your marketing superheroes, helping businesses just like yours get noticed online and grow. We’ve seen it all, and we know that reviews are like gold for your business. Think about it: When you’re looking for a new restaurant, a good plumber, or even a […]
Think Local SEO is a “One-and-Done” Deal? Think Again!
Why Ongoing Optimization is Crucial for Long-Term Local SEO Success Hey there, amazing small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, my team and I have been like your trusted guides in the wild world of marketing. We help businesses, just like yours, get noticed and grow right […]
Google Reviews: Can You REALLY Make a Bad One Disappear? (The Secret Revealed!)
Can Google REALLY Remove a Review? Understanding the Rules (and When You Have a Case!) You know all about Google reviews, right? Those stars and comments under your business name? They’re super important! In fact, 81% of people check Google reviews before visiting a business. That’s a lot of eyeballs! And a whopping 93% of […]
Ditch the Viral Video Dream, Win Local with Video!
Don’t Go Viral — Go Local: How to Win Your Neighborhood with Video Hey there, amazing small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, my team and I have been like your secret marketing superheroes, helping businesses just like yours get noticed and make more money. We’ve seen […]
Local Image SEO: Geo-Tagging User-Generated Photos for Your Business
Hey there, awesome small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over ten years, my team and I have been like your secret marketing superheroes, helping businesses like yours get noticed and make more money. We’ve seen a lot of changes in how people find businesses, but one thing stays super […]
The Google Map Pack Gold Rush: Why Being in the Top 3 Local Results Changes EVERYTHING (and How to Get There!)
Did You Know Businesses in Google’s Top Three Local Search Results Receive 126% More Traffic and 93% More Actions Than Those Ranked 4-10? Hey there, awesome small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For more than ten years, my team and I have been like your secret marketing superheroes, helping businesses […]
Google Business Optimization | Get Found on Google Maps (Even If You’re Not in the Top 3!)
Get Found on Google Maps (Even If You’re Not in the Top 3!) Hey there, awesome small business owners! Linda Donnelly here, and let’s talk more about making sure your business pops up on Google Maps. We all know that sweet spot in the top 3 of the local pack is like winning the lottery, […]
Super Easy Way to Get Found on YouTube: It’s Like Magic!
There’s a super cool way to get tons of people to see your videos on YouTube without spending lots of money on ads. It’s like having a secret map that leads people right to your amazing videos! It’s called Video SEO. Unlock Organic Traffic: The Power of Video SEO on YouTube Imagine you made a […]
GBP Is Turning Into Social Media—Here’s How Our Google Business Optimization Pro Services Help You Win
Google just rolled out a “What’s Happening” feed for Google Business Profiles (GBP), and it’s essentially free, prime-time advertising for your business. This new section highlights your latest GBP posts alongside your social media updates, offers, and events—helping hungry diners discover tonight’s live music or today’s special in one glance. If your last GBP post […]
The Hidden Damage of Fake Google Reviews (And How to Fix It)
What Are Fake Google Reviews—and Why Should You Care? We help small businesses shine online. One of the biggest threats to that shine? Fake Google reviews. These reviews look real. But they’re not. They might come from a competitor, a bot, or even a stranger who’s never used your business. And the damage they do? […]
Unlocking the Untapped Power of Google Business Profile Attributes: Beyond the Basics
Why Google Business Profile Attributes Are a Secret Weapon for Local SEO Hey there! I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over a decade, we’ve been helping small businesses get found, chosen, and trusted. And today, I want to talk about something many local businesses overlook—Google Business Profile attributes. You’ve probably filled […]
Why 5-Star Reviews Aren’t Enough (and What AI Can Do About It)
5-Star Reviews Sound Great. But Are They Really Enough? Hey there! I’m Linda Donnelly, and I own Business Solutions Marketing Group. For over 10 years, we’ve helped small businesses like yours grow using smart marketing—especially when it comes to online reviews and Google Business Profile optimization. Most business owners think, “If I just get a […]
How AI Video Marketing Makes You the ‘Go-To’ Expert in Your Field
Let’s explore how AI video marketing can elevate your expertise and make you the trusted authority in your industry. The Power of Video in Building Authority Video content is a powerful tool for establishing credibility. It allows you to showcase your knowledge, personality, and professionalism. In fact, 96% of video marketers say video has helped […]
Set It and Forget It? Why That’s Killing Your Google Profile
In today’s digital age, having an online presence is crucial for small businesses. Many business owners set up their Google Business Profile (GBP) and then move on, thinking the job is done. However, neglecting regular updates and engagement can lead to decreased visibility and lost opportunities. Let’s explore why continuous attention to your GBP is […]
The Hidden Section in Your Google Business Profile That’s Costing You Leads
Uncovering the Overlooked Q&A Section Many businesses set up their Google Business Profile (GBP) and focus on adding their address, phone number, and hours. But there’s one section that often gets ignored: the Questions & Answers (Q&A) section. This part allows potential customers to ask questions directly on your profile, and your responses can influence […]
One Bad Review Can Kill a Sale — Here’s What to Do When It Happens
Understanding the Impact of a Negative Review Imagine a potential customer searching for your business online. They come across a negative review and decide to take their business elsewhere. According to a study by WiserNotify, 86% of people would pass off a good deal from a company with negative reviews. Furthermore, 60% of consumers say […]
Ranking on Google Without a Website? Here’s How Local Businesses Are Doing It
Many small business owners believe that having a website is essential to appear on Google. However, that’s not entirely true. With a well-optimized Google Business Profile (GBP), your business can rank prominently in local search results—even without a website. At Business Solutions Marketing Group, we’ve helped numerous small businesses enhance their online presence through effective […]
What Google Doesn’t Tell You About Your Business Listing (But We Will)
While Google provides tools like the Business Profile to aid visibility, there are nuances and strategies that aren’t immediately apparent. Let’s delve into some insider tips to optimize your listing effectively. Understanding Google’s Local Ranking Factors Google’s local search rankings are influenced by three primary factors: While these are publicly acknowledged, the weight and interplay […]
Why AI Video Is the Smartest Marketing Investment You’ll Make This Year
The Rise of Video Marketing Video content has become a cornerstone of digital marketing. In 2025, 95% of marketers consider video an essential part of their strategy, up from 88% in 2024. Moreover, 90% of marketers report that video marketing provides a good return on investment (ROI). Hubspot The Power of AI in Video Creation […]
Think Social Media is a Time Waste? Here’s How Businesses Can Turn it into a Cash Machine
Why Effective Social Media Marketing for Local Businesses Matters Do you ever feel like posting on Facebook or Instagram is just a big waste of time?You are not alone! Lots of small business owners feel frustrated.They post, they share, and they hope for likes… but no new customers come. Here’s the good news:Social media can […]
The #1 Keyword Mistake Businesses Make (And How to Find the Right Ones)
What Is the #1 Keyword Mistake Businesses Make? If you own a small business today, you already know how important it is to show up online. You want customers to find you when they search for what you do, right? But here’s the truth:Most businesses are picking the wrong keywords. And it’s a BIG problem. […]
Top 5 Benefits of Using AI Video for Local Business Marketing
In today’s digital age, local businesses are constantly seeking innovative ways to connect with their audience. One such method gaining traction is AI-driven video marketing. Let’s explore the top five benefits of incorporating AI video into your local business marketing strategy. 1. Enhanced Engagement with Personalized Content AI technology allows businesses to create personalized video […]
Understanding Different Types of Keywords and Search Intent (And Why It Matters for SEO)
When people search on Google, they’re trying to find something — fast. Maybe they want to buy something, maybe they’re looking for help, or maybe they just want an answer to a question. But here’s the thing: Google pays attention to what kind of question is being asked. If you’re a small business owner, you […]
The 5 Most Overlooked Google Business Profile Features (That Impact Ranking!)
If you’re a small business owner, you probably already know about Google Reviews and business hours. But did you know there are hidden tools in your Google Business Profile that can help you show up higher on Google? Most people miss these features — and missing them can hurt your ranking. At Business Solutions Marketing […]
Google Reviews and SEO: Why Your Ranking Depends on Reputation
What Are Google Reviews? Google Reviews are what people say about your business on your Google Business Profile. When someone searches for a service, they often see your reviews before they even click on your website. These stars and comments help others decide if your business is good, trustworthy, and worth checking out. But here’s […]
Crafting Your Brand Story with AI Avatars: Authenticity in the Digital Age
Understanding AI Avatars AI avatars are computer-generated characters that can mimic human expressions and speech. They are increasingly used in marketing to represent brands in videos, customer service, and social media. These avatars offer a consistent brand image and can operate 24/7, providing information and engagement to customers at any time. The Rise of AI […]
The Real Reason You’re Not Showing Up in the Map Pack (and How to Fix It)
Understanding the Google Map Pack When you search for a local service on Google, like “pizza near me,” the top three business listings that appear with a map are known as the Google Map Pack. This prime digital real estate captures significant user attention. In fact, businesses in the Map Pack receive nearly 44% of […]
How AI-Generated Videos Can Boost Your Google Business Profile Engagement
Hi! I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over 10 years, I’ve been helping small businesses like yours show up online, get great reviews, and win more customers. Today, we’re going to talk about a simple but powerful tool that gets BIG results:AI-generated videos. And more specifically, how these videos can help […]
The Smart Way to Get 5-Star Reviews Without Chasing Customers
Hi there! I’m Linda Donnelly, owner of Business Solutions Marketing Group, and I’ve been helping small businesses like yours grow for over a decade. If you’re feeling frustrated with trying to get more reviews, I get it. Asking customers can feel awkward. Following up takes time. And honestly? You’ve got a business to run. But […]
The Future of Video Marketing: Why Small Businesses Can’t Ignore AI in 2025
The Future of Video Marketing: Why Small Businesses Can’t Ignore AI in 2025 Hi there! I’m Linda Donnelly, owner of Business Solutions Marketing Group. For over 10 years, we’ve helped small businesses grow using smart, simple, and affordable marketing tools. And today, I want to talk about something really exciting: AI-powered video marketing. If you’ve […]
AI Video Magic: Making Video Marketing Affordable for Small Businesses
Hey there, small business owners! Linda Donnelly here, and I’m excited to talk about something that can really change the game for your marketing: AI videos. You know videohttps://businesssolutionsmarketinggroup.com/what-are-the-benefits-of-video-marketing-for-small-business/ is super important these days. It grabs attention, tells your story, and gets people excited about your business. But a lot of you might be thinking, […]
Get Found! Google Business Profile for Service Area Superheroes
Hey there, awesome service providers! Linda Donnelly here, and today we’re talking about something super important for your business: your Google Business Profile. Now, you might be thinking, “But Linda, I don’t have a storefront! I go to my customers.” And that’s totally cool! You’re what we call a Service Area Business (SAB). And guess […]
Humanizing AI: How Avatars Build Trust and Connection
Hey everyone, Linda Donnelly here, and today we’re diving into something really exciting: AI avatars. These aren’t just fancy computer graphics; they’re a powerful tool for connecting with your audience in a whole new way. Imagine a digital version of yourself that can talk, move, and even show emotions. That’s an AI avatar! It’s like […]
How Google Reviews Boost Your Business in Local Search
Hey there, small business owners! Linda Donnelly here, and I’m excited to talk about something that can seriously boost your business: Google reviews! Think of Google as the giant online phone book. When people search for businesses like yours, Google wants to show them the best options. And guess what? Google reviews play a HUGE […]
AI Avatars Are Changing Video! Meet Your New Marketing Superstar.
Imagine you could be in a video without ever having to get dressed up or even be in the same room as the camera! Sounds like something out of a sci-fi movie, right? But guess what? It’s real! Hey everyone, Linda Donnelly here, and I’m super excited to tell you about something that’s changing the […]
What is Local SEO? A Super Easy Guide for Small Businesses
Imagine you’re looking for the best ice cream shop in your neighborhood. You grab your phone and type “ice cream near me” into Google. What pops up? A list of ice cream places close by, right? That’s local SEO in action! Hi, I’m Linda Donnelly, owner of Business Solutions Marketing Group. We’ve been helping […]
Video Marketing: Is It Right for Your Business? The Pros and Cons
Imagine you’re trying to decide whether to get a puppy. Puppies are super cute and fun, right? But they also need a lot of attention and can be a bit messy. There are good things and bad things about getting a puppy. The same goes for video marketing! It can be a really powerful tool […]
What is Local SEO?
Imagine you’re looking for the best pizza in your town. You grab your phone and type “pizza near me” into Google. What pops up? A list of local pizza places, right? That’s local SEO in action! Hi, I’m Linda Donnelly, owner of Business Solutions Marketing Group. We’ve been helping small businesses like yours get seen […]
How Much Does Local SEO Cost?
Let’s be real: marketing your small business can feel like trying to solve a puzzle with a million pieces. You know you need to get found online, especially by customers in your area. That’s where local SEO comes in. But here’s the thing: you might be wondering, “How much is this going to cost me?” […]
What’s the Best Marketing for Small Businesses?
Let’s face it: as a small business owner, you’re juggling a million things. You’re the CEO, the sales team, the customer service rep, and sometimes even the janitor! Marketing can often feel like another thing to add to your already overflowing plate. You might be asking yourself: Well, after helping tons of small businesses for […]
Google Local SEO – Get Your Business Found!
Imagine you’re playing a game of hide-and-seek. You want to hide really well, right? You don’t want to be the first one found! Well, Google is kind of like a giant hide-and-seek game for businesses. When people search for something near them, Google tries to find the best businesses to show them. And if your […]
How Much Does Video Marketing Cost?
Let’s face it: video marketing can seem fancy and expensive. You might be picturing Hollywood movie sets and huge budgets. But the truth is, video marketing is more accessible and affordable than ever before! Hi, I’m Linda Donnelly, owner of Business Solutions Marketing Group. We’ve been helping small businesses with their marketing for over a […]
The Star Power of Google Reviews: Why They Make or Break Your Business
Imagine you’re trying to pick a new place to eat. You’re scrolling through Google, and you see two restaurants. One has tons of glowing reviews, with people raving about the food and service. The other has a couple of old, not-so-great reviews. Which place are you going to choose? Yeah, you’re going to pick the […]
How to Rank Higher on Google Maps in Less Than 30 Days
Hey there, awesome small business owners! Linda Donnelly here, from Business Solutions Marketing Group. We’ve been helping folks like you get seen online for over ten years, and today, we’re talking about something super important: getting your business to pop up on Google Maps! When people search for “restaurants near me” or “plumbers in my […]
Oops! Bad Review? How to Handle Google Reviews Like a Superhero!
Hey everyone! Linda Donnelly here, from Business Solutions Marketing Group. We’ve been helping small businesses like yours for over ten years, and let me tell you, we know a thing or two about those pesky negative Google reviews. They can feel like a punch in the gut, right? But don’t worry, we’re here to help […]
Is That Review Fake? How Business Solutions Marketing Group Can Help You Fight Back!
We’ve been helping folks like you shine for over ten years, and let me tell you, we’ve seen it all! Especially those pesky fake reviews. They can really put a damper on your day, right? Why Fake Reviews Are a Big Deal Okay, imagine you’re looking for a new pizza place. You see two places. […]
Google Business Profile Optimization: Your Business’s Secret Weapon for Online Success
In today’s digital age, customers turn to Google to find everything from the best pizza to the nearest plumber. Your Google Business Profile (GBP), formerly known as Google My Business, is often the first impression they have of your business. It’s your digital storefront, showcasing your products or services, location, and customer reviews. At Business […]
Marketing for Lawyers: Understanding the Stages of Awareness
Imagine you’re selling lemonade at a lemonade stand. Some people walk by and have no idea they’re even thirsty. Others are super thirsty and ready to buy a whole pitcher! And some are kinda in-between – they might be thirsty, but they’re not sure if they want lemonade or something else. It’s the same with […]
How Google Business Profile Optimization Impacts Your Search Rankings and Revenue
Imagine you’re searching for a coffee shop nearby. You type “best coffee near me” into Google, and within seconds, a list of local coffee shops appears. You probably click on the first few options, check out their reviews, look at some photos, and decide where to go. But have you ever wondered why some businesses […]
Content is King: Why You Need Awesome Content for Direct Marketing
Imagine you’re writing a letter to your friend. You could just say, “Hi, how are you?” But that’s kinda boring, right? What if you told them a funny joke, shared an exciting story, or drew a cool picture? That would make your letter way more interesting and fun to read! The same thing goes for […]
Google Business Profile Mistakes: Are You Sabotaging Your Online Visibility?
Imagine this: you’ve built an awesome website, you’re creating killer content, and you’re rocking social media. But when people search for your business on Google, they can’t find you. Or worse, they find your profile, but it’s incomplete, outdated, or riddled with negative reviews. Frustrating, right? This is the unfortunate reality for many small businesses […]
Google Business Profile Optimization: Your All-Access Pass to Online Stardom
If you’re not giving your Google Business Profile (GBP) the VIP treatment, you’re missing out on a whole lotta love from Google and your customers. Think of your GBP as your business’s online superstar – it’s the Beyoncé of your digital presence. It’s often the first thing people see when they search for businesses like […]
Google Business Profile: Your Business’s VIP Pass to Online Success
If you’re not giving your Google Business Profile (GBP) the VIP treatment, you’re missing out on a whole lotta love from Google and your customers. Think of your GBP as your business’s online superstar – it’s the Beyoncé of your digital presence. It’s often the first thing people see when they search for businesses like […]
Using Video to Explain Complex Legal Concepts: Making the Law Accessible to Everyone
The law is complicated, and for most people, legal jargon can feel overwhelming. Many individuals struggle to understand their rights and obligations because legal concepts are often written in complex language. However, video content is transforming the way legal information is shared. Studies show that people retain 95% of a message when they watch a […]
Reputation Repair: Strategies for Bouncing Back from Fake and Unfair Negative Google Reviews
In today’s digital world, your business reputation can make or break your success. One negative review or public scandal can spread fast, damaging trust and driving customers away. According to a survey by BrightLocal, 87% of consumers read online reviews before making a purchase. If your business is hit by negative publicity, you must act […]
Marketing to Other Lawyers: Making Friends in the Legal World
Imagine you’re a kid who loves to build sandcastles. You’re really good at it, but sometimes you need help, like when you want to build a giant castle with a moat and a drawbridge. So, you team up with your friends who are good at different things, like digging moats or making flags. Together, you […]
Google Business Profile Optimization: Your Secret Weapon for Local Dominance
If you’re not obsessed with your Google Business Profile (GBP), you’re missing out on a goldmine of potential customers. Think of your GBP as your business’s digital storefront. It’s often the first thing people see when they search for businesses like yours on Google, and it can make or break whether they choose you or […]
What can You do When Your Competitor is Posting Fake Reviews! What to Do When You Suspect Foul Play
Imagine this: you’re a kid who runs a lemonade stand. You make the best lemonade on the block, and everyone loves it! But then, the kid with the cookie stand next door starts telling people your lemonade is sour and makes their tummy hurt. That’s not fair, right? And it might even make people not […]
Negative Review Removal: Fighting Back Against Unfair Reviews
Imagine this: you’re a kid who loves to bake. You spend hours making the perfect batch of cookies, and everyone says they’re delicious! But then, someone comes along and says your cookies are yucky, even though they didn’t even try them! That wouldn’t be fair, right? The same thing can happen to businesses online. People […]
Building a Positive Review Profile Over Time
Imagine two ice cream shops in your town. One has a few reviews, but they’re super old, like from when your parents were kids! The other ice cream shop has tons of reviews, and they’re all new, like from last week. Which shop are you more likely to visit? Probably the one with lots of […]
The Power of Storytelling in Legal Marketing: Moving Beyond Facts and Figures
Imagine two law firm websites. One is filled with dry legal jargon, complex terminology, and a long list of accolades. The other tells a compelling story about a lawyer who overcame adversity to become a passionate advocate for justice, fighting tirelessly for the rights of their clients. Which website do you think will resonate more […]
Thought Leadership in Legal Marketing: Establishing Your Firm as an Industry Authority
Imagine this: a potential client is researching legal options for a complex business dispute. They stumble upon a insightful blog post written by an attorney at your firm, offering valuable insights and expert analysis. Impressed by the attorney’s knowledge and clear communication, they decide to reach out and schedule a consultation. This is the power […]
Email Marketing for Lawyers: Building Relationships and Generating Leads
Imagine this: a potential client visits your law firm’s website, intrigued by your expertise in personal injury law. They sign up for your email newsletter, eager to receive valuable legal insights and updates. Over time, they receive informative emails about accident claims, personal injury settlements, and your firm’s successes. When they’re finally ready to seek […]
What is Content Marketing? (And Why It Matters)
“Content is king.” You’ve probably heard that phrase a million times. But what does it actually mean? And how can you, as a business owner or marketer, create content that truly reigns supreme? Let’s cut to the chase: content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a […]
YouTube Marketing: A Powerful Tool for Business Growth
YouTube isn’t just a place for entertainment; it’s the world’s second-largest search engine, with over 2.5 billion monthly active users. For businesses of all sizes, YouTube offers a unique opportunity to connect with potential customers, showcase your products or services, and build a stronger online presence. At Business Solutions Marketing Group, we’ve been helping businesses […]
Content Marketing for Lawyers: Beyond the Blog Post
In today’s digital age, content is king. But for lawyers, content marketing often gets stuck in a rut – dry blog posts, formal website copy, and maybe the occasional newsletter. But guess what? Content marketing is so much more than that! It’s about creating valuable, engaging content in various formats to attract and retain clients. […]
Content is King, But Strategy is Queen: Your Guide to Content Marketing Success
Content is king, but even the most captivating, informative, or entertaining content needs a solid strategy to truly shine. Think of it like this: you wouldn’t build a house without a blueprint, right? You’d need to know the dimensions, the layout, the materials, and the style you’re aiming for. The same goes for your content […]
The Vibe is King: Why Your Brand Needs a Content Culture in the Age of TikTok
In the age of TikTok and Instagram Reels, where attention spans are shorter than ever, storytelling is taking a backseat to “vibes.” Why “Vibes” Matter More Than Ever Think about it: you’re scrolling through your feed, bombarded with a chaotic mix of content – funny videos, serious news, product ads, cute animal pics. You don’t […]
How to Remove a Negative Google Review: A Step-by-Step Guide
How to Remove a Negative Google Review: A Step-by-Step Guide
One-Star Reviews: The Silent Killers of Your Online Reputation
Imagine this: you’ve poured your heart and soul into building your business. You provide exceptional service, go the extra mile for your customers, and consistently receive positive feedback. But then, you discover a scathing one-star review online, filled with harsh criticism and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a […]
7 Digital Marketing Trends to Skyrocket Your Small Business in 2025
The digital world is changing faster than ever. To stay ahead of the competition and attract more customers, your small business needs to embrace the latest digital marketing trends. But with so many new technologies and strategies emerging, it can be hard to know where to focus your efforts. That’s why we’ve compiled this guide […]
Google Posts: A Powerful (and Underutilized) Tool for Law Firm Marketing
Imagine this: a potential client searches for a “personal injury lawyer” in their area. At the top of the search results, they see your law firm’s Google My Business profile, complete with a compelling photo, a 5-star rating, and a recent Google Post announcing a free webinar on accident claims. Intrigued, they click on your […]
AI Video Clones for Lawyers
Are you tired of the endless cycle of creating marketing videos? The scripting, the filming, the editing, the endless retakes – it can be a time-consuming and often frustrating process. But what if there was a way to create engaging video content without all the hassle? The Future of Marketing is Here: AI Video Cloning […]
One-Star Reviews: The Silent Killers of Your Online Reputation
Imagine this: you’ve poured your heart and soul into building your business. You provide exceptional service, go the extra mile for your customers, and consistently receive positive feedback. But then, you discover a scathing one-star review online, filled with harsh criticism and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a […]
What Social Media Do Lawyers Use Most? (And Why You Should Care)
Picture this: you’re a lawyer trying to reach potential clients in today’s digital age. You know social media is important, but with so many platforms out there, it’s hard to know where to focus your efforts. Should you be tweeting legal insights? Posting case studies on LinkedIn? Dancing on TikTok (okay, maybe not that one)? […]
YouTube Marketing: A Powerful Tool for Business Growth
YouTube isn’t just a place for entertainment; it’s the world’s second-largest search engine, with over 2.5 billion monthly active users. For businesses of all sizes, YouTube offers a unique opportunity to connect with potential customers, showcase your products or services, and build a stronger online presence. At Business Solutions Marketing Group, we’ve been helping businesses […]
TikTok for Lawyers: Seriously, It’s Time to Get on Board!
Think TikTok is just for dance crazes and silly trends? Think again! This social media platform is exploding, and it’s not just for teenagers anymore. In fact, it’s become a powerful marketing tool that law firms can’t afford to ignore. At Business Solutions Marketing Group, we’ve been helping businesses navigate the ever-evolving world of social […]
TikTok for Small Businesses: Why You Need to Be There in 2025
Remember when Facebook was just for college kids? Or when Instagram was all about filtered selfies? Every social media platform starts somewhere, and TikTok, despite its reputation for dance trends and viral challenges, is no longer just for Gen Z. In fact, it’s become a marketing powerhouse that small businesses can’t afford to ignore. At […]
Reputation Management: Building a Positive Review Profile Over Time
Imagine two restaurants in your neighborhood. One has a few glowing 5-star reviews, but they’re all from months ago. The other has a steady stream of positive reviews, with new ones popping up every week. Which restaurant are you more likely to trust? The answer is obvious. A consistent flow of positive reviews builds trust, […]
Why Your Google Review Rating Matters
Online reviews are the new word-of-mouth. Potential customers rely heavily on reviews to make informed decisions about which businesses to trust and support. And when it comes to online reviews, your Google star rating is like a beacon, signaling your business’s credibility and trustworthiness. At Business Solutions Marketing Group, we’ve been helping businesses like yours […]
Video Marketing for Lawyers
Picture this: a potential client is searching for a lawyer after a car accident. They stumble upon your law firm’s website, but instead of walls of text, they find a compelling video of a compassionate attorney explaining their rights and offering guidance. Intrigued, they watch the video, feel a connection with the lawyer, and decide […]
Remove Bad Reviews: Taking Control of Your Online Reputation
Imagine this: you’ve poured your heart and soul into building your business. You provide excellent service, go the extra mile for your customers, and have a loyal following. But then, you discover a scathing online review, filled with false accusations and damaging claims. Your stomach sinks. You feel frustrated, angry, and maybe even a little […]
The Law Firm Podcast: Building Authority and Reaching New Audiences
In the ever-evolving world of legal marketing, it’s essential to find innovative ways to connect with potential clients and build a strong brand presence. Enter the law firm podcast. Podcasting has emerged as a powerful tool for lawyers to share their expertise, engage with their audience, and establish themselves as thought leaders in their practice […]
Google Q&A: Turning Client Questions into Marketing Opportunities
Have you ever noticed the “Questions and Answers” section on your Google My Business (GMB) listing? It’s a hidden gem that many law firms overlook, but it holds immense potential for attracting new clients and boosting your online presence. At Business Solutions Marketing Group, we’ve been helping law firms optimize their online presence for over […]
Marketing to Lawyers: Building B2B Relationships for Referrals and Collaboration
Imagine this: you’re a personal injury lawyer with a thriving practice. Suddenly, you receive a call from a colleague specializing in estate planning. They have a client who needs help with a personal injury claim, and they immediately thought of you. This referral leads to a new client, a successful case outcome, and a strengthened […]
Google Posts: The Secret Weapon Your Law Firm is Missing
Imagine this: a potential client searches for a lawyer specializing in family law in Baton Rouge. They come across your Google My Business (GMB) profile. But instead of just seeing your basic information, they’re greeted with a vibrant feed of updates – recent blog posts, client testimonials, event announcements, and even a link to a […]
The Psychology of Online Reviews: Understanding How Clients Form Perceptions
In today’s digital age, online reviews have become a cornerstone of consumer decision-making. When potential clients search for legal services, they often turn to online reviews to gauge the reputation and credibility of various law firms. Understanding the psychology behind how clients form perceptions based on these reviews is essential for any law firm seeking […]
Google Posts: A Powerful (and Underutilized) Tool for Law Firm Marketing
In the competitive world of law firm marketing, every advantage counts. While many firms invest in traditional marketing tactics and social media campaigns, there’s a powerful, yet often underutilized tool right at their fingertips: Google Posts. As the owner of Business Solutions Marketing Group, I’ve seen the impact Google Posts can have on a law […]
The Future of Law Firm Marketing: Predictions for the Next Decade
The legal profession has always been steeped in tradition, but the digital age is ushering in a new era of marketing for law firms. As we navigate the complexities of the next decade, those who embrace innovation and adapt to emerging trends will thrive, while those who cling to outdated methods may find themselves struggling […]
“Near Me” Searches: Optimizing Your Listing for Location-Based Queries – A Law Firm’s Guide to Local Visibility by Linda Donnelly, Business Solutions Marketing Group
In the digital age, where smartphones are an extension of ourselves, “near me” searches have become a staple for consumers seeking services on the go. For law firms, these location-based queries represent a prime opportunity to connect with potential clients actively searching for legal assistance within their vicinity. As the owner of Business Solutions Marketing […]
Google My Business Hacks: Insider Tips to Boost Your Local Visibility – Amplify Your Law Firm’s Reach with Business Solutions Marketing Group
In today’s competitive legal landscape, establishing a strong online presence is essential for law firms looking to attract local clients. While there are numerous digital marketing avenues to explore, optimizing your Google My Business (GMB) profile is a crucial first step to boost your local visibility and stand out from the competition. As the owner […]
Beyond Talking Heads: Cinematic Storytelling for Law Firm Videos – Unlocking Engagement with Linda Donnelly, Business Solutions Marketing Group
In today’s digital age, where attention spans are fleeting and competition is fierce, law firms need to go beyond the traditional “talking head” approach in their video marketing. Clients are seeking authenticity, connection, and a compelling story that resonates with their needs. As the owner of Business Solutions Marketing Group, with over a decade of […]
Marketing on a Shoestring: Creative Strategies for Small Law Firms
In the competitive legal landscape, effective marketing is essential for any law firm, big or small. However, for smaller firms with limited budgets, allocating resources to marketing can be a challenge. Fortunately, creative and cost-effective strategies exist to reach your target audience and build a successful practice. The Power of Digital Marketing Leveraging digital marketing […]
Marketing Mistakes Lawyers Make and How to Avoid Them
In the competitive legal landscape, effective marketing is crucial for attracting clients and building a successful practice. However, many lawyers make avoidable mistakes that hinder their marketing efforts. Let’s explore some of these common pitfalls and how to steer clear of them. 1. Neglecting a Strong Online Presence In today’s digital age, a robust online […]
Law Firm TikTok: Is it Just Hype or a Legit Marketing Tool? Let’s Look at the Data
TikTok’s meteoric rise has captivated the world, and businesses across industries are scrambling to hop on the bandwagon. But does this short-form video platform have a place in the traditionally conservative realm of law firm marketing? As the owner of Business Solutions Marketing Group, I’ve seen firsthand how effective video marketing can be for attorneys. […]
Gen Z & The Law: How to Reach the Next Generation of Legal Clients
Gen Z, born between 1997 and 2012, is the newest generation to enter adulthood and the workforce. As a law firm, understanding how to market your services to this demographic is key for future growth. Gen Z has distinct preferences and behaviors compared to previous generations, demanding a fresh approach to legal marketing. Let’s delve […]
Fake and Unfair Google Reviews Threatening Your Business? Fight Back!
Online reviews have become essential for businesses, shaping consumer perceptions and influencing buying decisions. But what happens when those reviews are fake or unfairly negative? They can wreak havoc on your reputation, scare away potential customers, and even harm your search engine rankings. Don’t despair! There are effective ways to combat this issue and restore […]
Map Pack Mastery: Your Law Firm’s Secret Weapon for Increased Visibility and Client Acquisition
Hello, legal eagles! Linda Donnelly here from Business Solutions Marketing Group, and today, we’re diving into a powerful marketing tool that often gets overlooked: the Google Map Pack. If you haven’t heard of it, or aren’t quite sure how to leverage it, you’re missing out on a prime opportunity to boost your firm’s visibility and […]
Lights, Camera, Connection! How Video Humanizes Your Law Firm and Drives Social Media Engagement
In today’s digital world, where communication often feels impersonal and transactional, forging genuine connections with potential clients can be a challenge for lawyers. However, there’s a powerful tool that can bridge the gap between legal expertise and human connection: video marketing. Video marketing has become increasingly popular across industries, and the legal field is no […]
Winning the Google Game: Why Your Law Firm’s Business Profile is Your Digital Storefront
In today’s legal landscape, the digital realm is your courtroom, and Google is the judge, jury, and executioner of your online visibility. If your law firm isn’t optimizing its Google Business Profile (GBP), you’re missing a golden opportunity to attract new clients and establish your authority in the legal field. But Why All the Fuss […]
The Referral Reality Check: Why Word-of-Mouth is Still a Lawyer’s Best Marketing Strategy
In the digital age of SEO, targeted ads, and social media, you might think that traditional referral marketing is outdated for lawyers. Think again. While those tactics have their place, the power of word-of-mouth remains king in the legal world. Here’s why referrals are indispensable and how to leverage them for practice growth: Referral Power: […]
Why Online Reputation is the Key to Winning Cases (and Clients) in the Digital Age
In today’s hyper-connected world, a lawyer’s reputation isn’t just built in the courtroom – it’s forged in the digital landscape. Online reviews, social media presence, and even simple Google searches can make or break a legal career. If you’re a lawyer who hasn’t prioritized your online reputation, it’s time to start paying attention. Here’s why: […]
Analyzing the ROI of Video Marketing for Lawyers
In the competitive landscape of legal services, law firms are constantly seeking effective avenues to generate leads and convert prospects into clients. Video marketing has emerged as a powerful tool in this pursuit, significantly impacting a law firm’s ability to attract and engage potential clients. This blog post delves into the return on investment (ROI) […]
Google Review Removal by “The Books”
Negative reviews can be frustrating for any business owner. They have the power to deter potential customers and damage your hard-earned reputation. But the good news is, there are ways to address them without resorting to underhanded tactics. I’m Linda Donnelly, an online reputation management expert, and I specialize in helping businesses navigate negative reviews […]
Video: The SEO Powerhouse That Drives Google Rankings
In today’s digital world, video is no longer just a nice-to-have, it’s a marketing essential. Video doesn’t just boost viewer engagement; it’s an incredibly powerful tool for Search Engine Optimization (SEO). If you’re not harnessing the power of video, you’re missing out on a massive opportunity to increase visibility, drive traffic, and elevate your business […]
Video Marketing vs. Content Marketing: Stats That Will Shape Your Strategy
Choosing where to invest your marketing efforts is hard. Let’s dive into the data behind video marketing and content marketing to help you make informed decisions (and get the most for your marketing budget!) Video Marketing: The Undeniable Force Engagement Powerhouse: Viewers retain 95% of a message when watching a video, compared to only 10% when […]
The Critical Role of Online Reputation Management in Today’s Digital Landscape
In an era where 93% of consumers say online reviews impact their purchasing decisions, the importance of online reputation management (ORM) cannot be overstated. For businesses, a single negative review on Google can deter potential customers, with studies showing that businesses risk losing as many as 22% of customers when just one negative article is […]
Video Marketing for Lawyers: Why a Specialized Agency Matters
As a lawyer, you know the power of a strong argument. Here’s why choosing the right video marketing agency is crucial to winning new cases in the digital age: Forget DIY: Your Time is Money Yes, there are DIY video tools aplenty. But between filming, editing, optimizing, and strategizing, video marketing is a time investment. […]
Turn Your Law Firm Newsletter Into a Client Magnet: 5 Fixable Mistakes
Newsletters are a powerful marketing tool, but many law firms miss the mark. By avoiding these common errors, you can transform your newsletter into a true lead generator: Mistake 1: No Clear Purpose The Fix: Define your goals (more referrals, repeat clients, thought leadership, etc.). This dictates your content strategy. Mistake 2: One-Size-Fits-All Content The Fix: Segment […]
Why Lawyers Need a Newsletter (It’s Not Just About Selling)
In the age of social media, newsletters might seem old-fashioned. But for lawyers, they’re a powerful tool to build lasting client relationships. Here’s why: You Control the Conversation: Social media algorithms change constantly. A newsletter lands directly in inboxes, bypassing the noise. Nurture, Don’t Nag: Newsletters let you provide value without being overly salesy. This builds trust […]
Boost Your Visibility: Why Lawyers NEED Products & Services on Google
Your Google Business Profile (GBP) is your digital storefront. Optimizing it isn’t just about address and hours – the often-overlooked “Products & Services” section is vital for attracting the right clients. Here’s why: It’s How People Search: Clients don’t just search for “lawyer.” They want a “divorce lawyer near me” or someone specializing in “medical malpractice.” […]
TikTok for Lawyers: It’s Not Too Late, But Time is Running Out
If you’re a lawyer still dismissing TikTok as a teen fad, you’re making a costly mistake. Here’s why it’s time to embrace this platform and why the future of legal marketing depends on it: The Hype is Real (And Backed by Stats) TikTok boasts over 1 billion monthly active users. It’s NOT just for kids […]
Newsletters: The Underrated Tool in Your Legal Marketing Arsenal
In the world of legal marketing, flashy social media campaigns and expensive ads often steal the spotlight. But don’t sleep on the power of a well-crafted email newsletter. Here’s why they’re an essential tool for law firms of all sizes: Why Newsletters Matter for Lawyers Direct Access to Your Audience: Unlike social media algorithms, your […]
TikTok and SEO: Yes, They Go Together!
You might think TikTok is all about viral dances and catchy music. But if you want your videos to have a life beyond the app and boost your wider online presence, SEO (Search Engine Optimization) is your secret weapon. Why TikTok SEO Matters: Google is Watching: Well-optimized TikTok videos can rank high in Google search […]
TikTok, YouTube, and the Conquest for Page One of Google
You’ve crafted the perfect TikTok, or poured hours into a killer YouTube video. But getting it seen beyond those platforms is a whole other battle. In today’s search landscape, ranking on the first page of Google is the holy grail, and video’s role is bigger than ever. Why Video SEO is Your Secret Weapon Video […]
Why Every Lawyer Needs Video in Their Marketing Arsenal: Stats Don’t Lie!
In the cutthroat world of legal marketing, where competition is fierce and attention spans are fleeting, standing out requires innovative strategies. Enter video content – a dynamic, engaging medium that can supercharge your marketing, connect with clients on a deeper level, and propel your law firm forward. But don’t just take our word for it, […]
From Visibility to Sales: Why Adding Products to Your Google Business Listing is a Must
Remember the frustration of browsing a website with vague product descriptions and blurry photos? In today’s digital age, customers crave visual engagement and clear information. This is where adding products to your Google Business Listing shines, transforming your online presence into a powerful sales tool. But statistics don’t lie – let’s delve into the concrete […]
Justice Served Online: How Lawyers Can Dominate Local Search with Google Business Optimization
In today’s digital landscape, where potential clients turn to Google first and foremost, a robust online presence is no longer a luxury for lawyers – it’s a necessity. And with 46% of all Google searches harboring local intent (Think with Google), there’s a goldmine of clients waiting to be discovered right in your own backyard. […]
Unleashing the Long Tail: Why These Keywords Hold the Key to SEO Success
In the SEO jungle, where competition roars and visibility struggles, many businesses cling to the vine of high-volume keywords – hoping to swing their way to the top of search results. But what if there was a hidden path, a less crowded trail leading to more targeted traffic and higher conversions? Enter the long-tail keyword, […]
Conquering YouTube with Long Tail Keywords: Why Short Just Won’t Cut It
In the vast library of YouTube, standing out amongst millions of videos feels like searching for a specific grain of sand on a beach. But fear not, content creators! The key to unlocking discoverability lies in the strategic use of long-tail keywords. While short, broad keywords might seem tempting, they’re like throwing a fishing net […]
Beyond the Star System: Unveiling Hidden Stat Secrets of Google Reviews
While the power of Google Reviews is well-known, hidden treasures of data lie beneath the surface of star ratings. Let’s dive into some under-the-radar stats that can supercharge your review strategy: 1. The Response Reformation: Everyone knows responding to reviews is important, but did you know personalized responses generate 27% higher customer satisfaction compared to […]
TikTok Optimization: Beyond the Dances – Hidden Hacks for Viral Growth
TikTok may seem like a land of lip-syncing and dance challenges, but there’s a strategic side to achieving viral fame on this platform. Let’s peek behind the curtain and explore some under-the-radar stats that can skyrocket your optimization efforts: 1. The Caption Captivators: Yes, the videos matter, but don’t underestimate the power of captions. A […]
Newsletters for Lawyers
Beyond the Inbox Abyss: The Art of Engagement with Newsletters that Captivate, Not Condescend Remember the days of hand-written letters, sealed with a kiss of wax? In the digital age, their whispers have morphed into the cacophony of inboxes overflowing with spam, newsletters, and notifications vying for precious seconds of attention. In this email abyss, […]
One Star Scourge: Battling Negative Google Reviews, Legally
One Star Scourge: Battling Negative Google Reviews, Legally Picture this: you’re strolling down a sun-drenched online street, your business gleaming like a freshly painted storefront. Suddenly, a dark alley looms – a sea of one-star reviews, spewing negativity like noxious fumes. Sound familiar? In the online world, these reviews can be the bane of any […]
Lost in the TikTok Labyrinth? Optimize Your Profile and Conquer the Algorithm
Remember Alice tumbling down the rabbit hole? Imagine if that hole led not to Wonderland, but to a chaotic, vibrant world called TikTok. It’s a place where trends morph faster than a chameleon, where attention spans are shorter than goldfish, and where getting noticed feels like climbing Mount Everest in Crocs. But fear not, intrepid […]
Swipe Up on Authenticity: The Rise of the Mobile Micro-Influencer
Remember the pre-Instagram days, when brands built their empires on glossy magazine spreads and polished television commercials? Today, scroll through your feed, and a new reality reigns: the era of the mobile micro-influencer. Forget curated photoshoots and scripted monologues; the magic in 2024 lies in shaky phone footage, unfiltered opinions, and a genuine conversation between […]
YouTube Marketing: Your Ticket to 2 Billion Loyal Viewers
In the age of digital content, few platforms reign supreme like YouTube. With over 2 billion monthly active users, it’s a goldmine for businesses looking to connect with a massive, engaged audience. And the numbers speak for themselves: 70% of viewers have made a purchase after seeing a brand on YouTube. That’s the power of video […]
Building and Protecting Your Online Reputation: The Vital Role of Review Management
In today’s digital era, an online reputation can make or break a business. With consumers increasingly relying on search platforms to make informed decisions, it’s crucial for businesses to not only build but also actively manage their online presence. A key component of this is addressing the issue of fake and unfair reviews, which can […]
Unlocking the Potential of Google Map Pack: Essential Optimization Strategies for Businesses
In the realm of local SEO, the Google Map Pack is a golden ticket. Appearing in the top three local business listings in Google Maps can significantly boost your visibility and drive more foot traffic to your business. But how do you make your business stand out in these coveted spots? This post delves into […]
Mastering the Art of TikTok Optimization: A Guide for Digital Marketers
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform. With its unique blend of short-form video content and a highly engaged user base, TikTok offers a fertile ground for brands and marketers looking to expand their reach and resonate with a younger demographic. But how do you ensure that your […]
The Map Pack Maze: Is Your Business Lost in Local Search?
Dominating the coveted real estate of Google’s “local three-pack” – the top three business listings shown for local searches – is every entrepreneur’s dream. But before you dive headfirst into Map Pack optimization, let’s unravel the mystery: is it worth the investment? Unveiling the ROI: Increased Visibility: Climb the local search ladder and watch customers roll […]
Nurturing Your Law Firm’s Digital Presence: Beyond Leads, Into Brand Building
In the bustling realm of legal practice, the question often arises: What is the primary purpose of a law firm’s social media presence? Is it solely to generate leads, or does it encompass a broader mission? The answer lies in understanding the multifaceted role that social media plays in shaping a law firm’s digital identity. […]
The Battle of AI Content: ChatGPT vs. Bard
In the ever-evolving landscape of artificial intelligence, two remarkable language models have emerged as frontrunners: ChatGPT and Bard. While both are products of OpenAI’s cutting-edge technology, they bring their own unique qualities to the table. In this blog post, we’ll delve into the distinctions between ChatGPT and Bard, highlighting what sets them apart in the […]
Video Content Ideas to Supercharge Your Lawyer Marketing Strategy
In today’s digital age, video marketing has emerged as a powerful tool for lawyers to connect with their audience, showcase expertise, and build trust. If you’re a legal professional looking to elevate your marketing strategy through video content, you’re in the right place. In this blog, we’ll explore a range of compelling video content ideas […]
Stay Ahead in 2024: Learn the Top 5 Secrets of Video Marketing That Your Competitors Don’t Want You to Know
Staying ahead of the pack is crucial for any marketer. And in 2024, the roar of the video lion is deafening. While some competitors may be scratching their heads, we’re here to share the top 5 secrets of video marketing that will leave them in your dust. Secret #1: Storytelling is Your Superpower Forget dry […]
Unveiling 2024’s Game-Changer: How Video Content is Revolutionizing Digital Marketing
Move over, text-heavy blogs and static infographics! 2024 is the year where video content takes center stage, transforming the digital marketing landscape and redefining how we engage with brands. Why the Video Boom? The human brain is hardwired for visuals. We process images 60,000 times faster than text, and videos trigger emotional responses far more […]
Google’s Front Row: Why Your Video Needs to Be Page One!
In the age of attention spans shorter than a TikTok clip, capturing eyeballs is an art form. And nowhere is this truer than on the world’s largest video platform: YouTube. With over 2 billion monthly users and a constant influx of content, standing out from the crowd can feel like winning the lottery. But fear […]
Map Pack Magic: Boosting Your Brand’s Local Presence
In the digital age, the battlefield for brand awareness isn’t just the vast expanse of the internet – it’s your own neighborhood. For local businesses, dominating the coveted Google Map Pack isn’t just about bragging rights; it’s about survival. With its prime position on search engine results pages (SERPs), the Map Pack acts as a […]
The Biggest Mistakes People Make on Social Media
Social media is a powerful tool for communication, branding, and networking. However, it’s easy to stumble. Here are some of the most common mistakes people make on social media and how to avoid them. 1. Overlooking the Importance of a Strategy Many people jump into social media without a clear strategy. Without goals and a […]
How to Win on YouTube: A Strategic Guide for Success
In the vast world of YouTube, standing out and achieving success requires more than just luck – it demands strategy, creativity, and persistence. Whether you’re a budding YouTuber or looking to enhance your existing channel, here are essential tips to help you win on YouTube. Understand Your Niche and Audience Identify Your Niche: Focus on […]
Steps to Grow on Social Media: A Comprehensive Guide
In the digital age, social media is a critical platform for personal brands, businesses, and creators alike. Growing your presence on these platforms requires a strategic approach. Here’s a step-by-step guide to help you boost your social media growth. 1. Define Your Goals and Audience Start by defining clear goals. Are you looking to increase […]
Lawyer Marketing Tips: Navigating the Crossroads of SEO and TikTok
In the dynamic world of digital marketing, law firms face a unique challenge: striking the right balance between traditional SEO and the burgeoning world of TikTok. Understanding the strengths and applications of each can revolutionize your marketing strategy. SEO: The Foundation of Digital Visibility 1. Keyword Optimization: For lawyers, SEO starts with identifying the right […]
How Long Should Your Blog Post Be? Decoding the Ideal Length for Maximum Impact
In the ever-evolving landscape of content marketing, one question frequently pops up among bloggers and content creators: “How long should my blog post be?” While there’s no one-size-fits-all answer, understanding the factors that influence the ideal length can help you craft posts that resonate with your audience and achieve your goals. Understanding the Purpose of […]
Why You Can’t Ignore Short-Form Video in 2024
In the ever-evolving landscape of digital content, one phenomenon continues to steal the spotlight: short-form video. From TikTok to Instagram Reels and beyond, short-form videos have become an integral part of our online experience. As we step into 2024, here are compelling reasons why you simply can’t afford to ignore short-form video in your digital […]
Map Pack vs. Organic Search: Which Drives More Conversions?
In the realm of digital marketing and search engine optimization (SEO), the battle between the Map Pack and organic search results is a hot topic. Both play crucial roles in driving traffic, but which one is more effective when it comes to driving conversions? Let’s explore the strengths and advantages of each to determine which […]
The Benefits of Ranking in the Google Local 3-Pack
In the digital age, local businesses are constantly seeking ways to stand out and attract nearby customers. One of the most effective ways to achieve this is by securing a spot in the coveted Google Local 3-Pack. This select group of businesses appears at the very top of Google’s search results when users seek nearby […]
The Impact of 5-Star Reviews on SEO: An In-Depth Analysis
In the realm of digital marketing, the influence of 5-star reviews on Search Engine Optimization (SEO) is immense. Reviews not only serve as social proof for potential customers but also play a critical role in enhancing a business’s online visibility and search engine rankings. This blog post delves into the multifaceted impact of 5-star reviews […]
The Importance of Video in SEO: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a crucial component of successful SEO strategies. As search engines continually refine their algorithms to prioritize user engagement and content quality, integrating video into your SEO plan is no longer just an option; it’s a necessity. Why Video Matters in SEO: Enhanced User […]
The Rise of Short-Form Video: Why Your Business Can’t Afford to Ignore It
In recent years, short-form video has taken the digital world by storm. Platforms like TikTok, Instagram Reels, and YouTube Shorts have transformed the way we consume and create content. For businesses, short-form video presents an exciting opportunity to connect with audiences in a dynamic and engaging way. In this blog, we’ll explore the rise of […]
TikTok as a Search Engine: The New Frontier of Discovering Content
In the digital age, search engines have become an integral part of our daily lives. Whether we’re looking for information, entertainment, or products, we often turn to search engines like Google or Bing. However, there’s a new player in town that’s changing the way we discover content—TikTok. Yes, you read that right. TikTok is […]
“The Power of Short-Form Video: Why It Outperforms All Other Types”
In the fast-paced world of digital content, short-form videos have emerged as a dominant force, captivating audiences and dominating social media platforms. Whether you’re scrolling through TikTok, Instagram Reels, or YouTube Shorts, it’s clear that short-form video content is here to stay. But what makes it so special, and why does it outperform other types […]
Video Ranking for SEO
Getting lots of videos ranked on the first page of Google is good for SEO for the following reasons: Increased visibility and traffic. When your videos rank on the first page of Google, they are more likely to be seen and clicked by users. This can lead to a significant increase in traffic to your […]
Are You Making the Most Out of Your Social Media Presence?
In the digital age, social media has evolved into a crucial platform for businesses to connect with their audience, establish their brand, and drive growth. From startups to established corporations, almost everyone is jumping on the social media bandwagon. But, are you truly harnessing its power? Sometimes, even the most experienced businesses fall into common […]
Why Posting Short Form Video Content is More Important than EVER….
The significance of short-form video content can be attributed to various factors rooted in technological advancements, shifting consumer behaviors, and evolving digital platforms. Here’s why posting short-form videos is considered important in 2023: Consumer Attention Spans: With the proliferation of digital content, there’s a trend toward shorter attention spans among consumers. Short-form videos cater to these […]
Why YouTube Shorts Get More Views Than Standard YouTube Videos
Why YouTube Shorts Get More Views Than Standard YouTube Videos With the rise of short-form video platforms like TikTok, the digital world has seen a shift in content consumption patterns. YouTube, recognizing this trend, launched “YouTube Shorts” to capture the audience’s ever-shrinking attention span and compete with these new platforms. Surprisingly or not, YouTube Shorts […]
The Power of Video Marketing: Top Statistics Every Business Owner Should Know
The Power of Video Marketing: Top Statistics Every Marketer Should Know The digital age has transformed the way businesses interact with their audiences. Among the most impactful changes is the rise of video content, now a cornerstone of effective marketing strategies. For those yet to be convinced, or for those looking to reaffirm their video […]
Increasing Your Store’s Location Reviews: A 5 Step Guide
The power of online reviews cannot be understated. In today’s digitally-driven society, reviews have become the new word-of-mouth. According to surveys, a significant portion of consumers trust online reviews as much as personal recommendations. Hence, for a store, garnering a decent volume of positive location reviews is tantamount to ensuring the inflow of new customers […]
The Importance of Local SEO in Securing a Spot in the Google Map Pack
In the digital age, when people are constantly searching for products and services online, local businesses must adapt to new strategies to stay relevant. One crucial aspect of this adaptation is local search engine optimization (SEO). In particular, the Google Map Pack, also known as the “Local Pack,” has become a highly coveted spot for […]
The Benefits of Ranking in the Google Local 3-Pack
The Benefits of Ranking in the Google Local 3-Pack In the digital realm, visibility is king, and few spots are as coveted as the Google Local 3-Pack. If you’ve ever made a local search, you’ve surely noticed the box at the top of the results featuring three local businesses, complete with reviews, directions, and other […]
How do having videos on the first page of google search results help SEO?
Having videos on the first page of Google search results can significantly bolster your SEO efforts. Here’s how: Enhanced Visibility: Videos often stand out in search results, attracting more clicks than plain text links. The thumbnail itself can serve as a visual prompt for users. Increased Engagement: Users are likely to spend more time on […]
The Unbeatable Value of Positive Google Reviews Online
In today’s digitally-driven marketplace, Google Reviews act as the new word-of-mouth for businesses. But why are these reviews held in such high regard, and what value do they bring? Let’s take a comprehensive look into the multifaceted value of positive Google Reviews online. 1. Trust and Credibility Enhancement Digital Handshake: Positive reviews act as a […]
The Power of Video Marketing for Small Business Owners
In the vast realm of digital marketing, few tools resonate as powerfully with audiences as video content. For small business owners, video marketing presents a unique opportunity to compete with larger entities, increase engagement, and drive conversions. But what makes video such a potent tool? Let’s delve into the advantages. 1. Boosted Engagement Grabs Attention: […]
Unlock the Secret to 33% More Clicks: The Power of the Google Map Pack
The Digital Goldmine: Google Map Pack Ever wondered why some businesses seem to dominate local search results? The answer often lies in the coveted Google Map Pack—a set of three local listings that appear at the top of Google search results. Why is it So Important? Studies indicate that businesses in the Google Map Pack […]
Why Google Map Pack is Crucial for Your Local Business
If you run a local business, you can’t afford to overlook the Google Map Pack. This is the set of three listings that appears at the top of Google search results for local queries. Here’s why it’s a game-changer: Visibility The Map Pack appears above organic search results, making it one of the first things […]
Why does Google Delete Reviews?
Why does Google Delete Reviews? You received a wonderful review and then noticed it had disappeared a few days later. When you go to your Google Business Profile page (formerly Google My Business and I will use both terms throughout this article), it’s a real bummer to discover that a beautiful 5-star rating has disappeared. […]
Removing fake reviews according to Google’s Terms and Conditions is essential to your business!
Removing fake reviews according to Google’s Terms and Conditions is essential to your business for several critical reasons: 1. Maintaining Credibility and Trust: Fake reviews can damage your business’s reputation and erode the trust of potential customers. When people read genuine and honest reviews about your products or services, they are more likely to trust […]
The Power of Video Content: Why It’s Essential for Your Business
In today’s fast-paced digital world, video content has emerged as one of the most influential and effective tools for businesses to engage with their audience, promote their brand, and drive meaningful results. Whether you are a small startup or an established enterprise, integrating video content into your marketing strategy can yield significant benefits and help […]
Why is Google Business Listing Optimization important?
Google Business Listing Optimization is crucial for businesses because it helps them make a strong online presence and attract potential customers. Think of it as an opportunity to showcase your business in the digital world. When someone searches for a product or service on Google, they often come across the local business listings, which appear […]
Unleashing the Power of Social Media Marketing: Connecting, Engaging, and Thriving
In the digital age, social media has transformed the way businesses interact with their target audiences. Social media platforms have become powerful tools for brands to connect, engage, and build relationships with customers. Social media marketing has evolved beyond mere brand presence; it has become an essential strategy for driving brand awareness, generating leads, and […]
Video Marketing: Engaging Audiences in the Age of Visual Content
In today’s digital landscape, video has emerged as a dominant form of content across social media platforms. From short clips to longer narratives, videos have the power to captivate and engage audiences like no other medium. As a result, businesses and marketers are increasingly recognizing the importance of incorporating video marketing strategies into their overall […]
The importance of getting reviews on a regular basis on your Google Listing
For small businesses, online reviews can make or break their reputation. In today’s digital age, online reviews have become the primary way that potential customers evaluate businesses. Google is one of the most popular online review platforms, and having positive reviews on your Google listing can greatly impact your business’s visibility and reputation. Here are […]
Branding and Reputation Management
Branding and Reputation Management: Small business owners may want to discuss strategies for building a strong brand and managing their reputation online, including online reviews and social media presence. Building a strong brand and managing your online reputation is crucial for the success of your small business. Here are some strategies small business owners can […]
Benefits of Blog Posting
Blogging is a powerful marketing tool for all business types, offering a range of benefits for those who invest time and effort in creating high-quality content. Some of the benefits of blog posting for lawyers include: Establishing Authority: Blogging allows lawyers to showcase their expertise in their respective fields and establish themselves as thought leaders […]
Video Marketing for SEO
Video marketing is an effective way to improve your website’s search engine optimization (SEO) and attract more organic traffic. Here are some ways that video marketing can benefit your SEO: Video Content is Engaging: Video content is more engaging than text content, which can keep users on your website for longer periods. When users spend […]
Why is content important for SEO?
Content is an essential factor in search engine optimization (SEO). Here are some reasons why: Keywords: Search engines use keywords to match user search queries with relevant content. By including relevant keywords in your content, you can improve your website’s chances of ranking higher in search results for those keywords. Freshness: Search engines favor fresh […]
Content Marketing
Content marketing is a marketing technique that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. This content can take many forms, including blog posts, articles, videos, social media posts, infographics, and more. The goal of content marketing is to […]
Content is King
In the world of digital marketing, the phrase “content is king” has become a common mantra. This phrase refers to the idea that creating high-quality, valuable content is essential for any successful online marketing strategy. In this blog post, we will explore why content is king and how it can benefit your business. What is […]
How to use reviews to build your reputation
Your online reputation can be affected by reviews. Negative reviews can cause customers to abandon you. Positive reviews build trust and can increase customer confidence. These are some ways to leverage reviews to improve your reputation. Encourage customers to leave reviews. The first step in building your reputation using reviews is to encourage customers to leave reviews. This […]
5 Tips for Building a Positive Online Reputation
In today’s digital age, having a positive online reputation is crucial for businesses and individuals alike. Whether you’re a small business owner or a job seeker, your online presence can make or break your success. Here are five tips for building a positive online reputation: Google yourself regularly One of the first steps to building […]
Younger Clients Are More Concerned With a Business’s Online Presence
In today’s digital age, having a strong online presence is crucial for businesses looking to attract new customers and remain competitive in the market. However, a recent study has found that younger clients are more concerned with a business’s online presence than their older counterparts. Here are some reasons why younger clients place a greater […]
57% of People Searched on Their Own for a Local Business
In today’s digital age, it’s becoming increasingly common for people to search for local businesses online before making a purchase or visiting a physical location. In fact, a recent study found that 57% of people searched on their own for a local business, rather than relying on word-of-mouth recommendations or advertisements. Here are some reasons […]
43% of Businesses Do Not Have an Annual Marketing Budget
Marketing is an essential part of running a successful business, yet a recent survey found that 43% of businesses do not have an annual marketing budget. This is concerning, as it suggests that many businesses may be missing out on valuable opportunities to reach new customers, increase sales, and grow their business. One reason for […]
Why Following Up on Leads is Important for Sales Success
In sales, following up on leads is critical to success. A lead is a potential customer who has shown interest in a product or service. Following up on leads helps to build relationships and move potential customers closer to making a purchase. Here are some reasons why following up on leads is essential for sales […]
Take Control of Your Online Reputation: Remove Negative Reviews Now
Your online reputation is crucial to your success, and negative reviews can harm it. While you can’t always control what others say about you, you can take control of your online reputation by removing negative reviews. Removing negative reviews is an effective way to protect your brand and improve your reputation. Here are a few […]
Video SEO: Maximizing the Reach of Your Online Videos
Online video has become a key component of modern digital marketing, with consumers watching billions of hours of video content every day on platforms like YouTube and Vimeo. As a result, many businesses are now looking to harness the power of video to reach their target audience and drive engagement. But simply uploading a video […]
Video SEO: How to Optimize Your Videos for Search and Get More Views
As more and more businesses are turning to video as a way to connect with their audience and drive engagement, video SEO is becoming increasingly important. The truth is, videos are becoming one of the most popular forms of content on the internet and are being used by businesses of all sizes to promote their […]
Video Marketing on Social Media: How to Stand Out in a Crowded Feed
Social media feeds are constantly flooded with new content, making it more challenging for businesses to stand out and grab the attention of their target audience. However, video marketing on social media can be an effective way for businesses to cut through the noise and reach more people. One of the key ways to stand […]
Revolutionize Your Marketing Strategy: The Power of Video on Social Media
Social media platforms have become an integral part of our daily lives, with billions of users spending hours scrolling through their feeds. As a result, social media has become a powerful tool for businesses to connect with their target audience and promote their products or services. And one of the most effective ways to do […]
Boost Your Search Engine Rankings with YouTube Videos
YouTube is the second-largest search engine in the world, and it is owned by Google. This means that your YouTube videos have the potential to reach a huge audience and drive more traffic to your website. However, to take full advantage of this potential, you need to optimize your videos for search engines. By doing […]
Best Practices Business Owner Telephone Etiquette
Once someone contacts your business owner, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they […]
Five Benefits of Launching a Business Owner Website
Sooner or later, every business owner in solo or small firm practice asks themselves whether they should create a business owner website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a business owner website is really necessary, especially if they […]
How to “Stand Out” in your LinkedIn Profile
LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive […]
Reviews Best Practices
In the past, business owner and business owner relied on referrals and word-of-mouth marketing to bring in new clients. Today, this is not the case. Google is a powerful tool that can help your business owner succeed. You should maximize the power and reach of Google business owner reviews. Learn how online reviews can play […]
How to be a Top Business Owner
Five Things You Need to Become a Top Business owner 1. Research skills. You are dead in the water in healthcare law if you aren’t on top of the latest regulation or pronouncement in whatever jurisdiction you are dealing with. The ground is constantly shifting. I’ve picked up more than a few clients because their […]
Want to Use Referrals to Build Your Practice? Focus on 3 Types of Relationships
Building a sustainable law practice that depends solely on referrals isn’t easy. It takes years of cultivating relationships and requires that you set a clear purpose for your firm, provide outstanding client service and show your appreciation for every referral that comes your way. Stopping the Big Google Ads Spend My road to building a […]
How to Build a Powerful Personal Brand in the Attention Economy
How do you break through the noisy attention economy and get the right people to take notice? Seize the initiative. In today’s world, in which worldwide distribution of content across the internet is largely free, the biggest personal brands are being built by going directly to the people. That’s as true for artists breaking through […]
The Best Interview Question and Answer
Lots of articles teach interviewees how to manage an interview, what questions the interviewee can expect, and the glib answer that is supposed to show off the interviewee in the best light. One of the problems with the interview process is that, indeed, these questions are the ones prospective employers are asking and interviewees are […]
High Court Declines To Hear Facebook Sex Trafficking Case
Although the Supreme Court on Monday passed on hearing the case of a woman who accuses Facebook of facilitating and benefiting from child sex trafficking, Justice Clarence Thomas said that the immunity afforded to online platforms should be revisited under the right circumstances. The U.S. Supreme Court on Monday declined to take up a case […]
7th Circuit Upholds $20 Million Verdict Against Ethicon in Pelvic Mesh Case
Casting aside Ethicon’s “broad-spectrum attack on the judgment,” the 7th US Circuit Court upheld a $20 million verdict to a woman who was permanently injured by the company’s Prolift pelvic mesh device. Ethicon appealed in Barbara Kaiser v. Johnson & Johnson and Ethicon, Inc., No. 18-2944. An Indiana state jury had awarded $35 million to […]
Attacking and Lying, Johnson & Johnson is Battered by Talcum Powder – Cancer Litigation
Ten years into the nationwide litigation over talcum powder, Johnson & Johnson is bleeding billions of dollars in settlements, legal fees, jury verdicts, and stock valuation. The company faces 15,299 cases nationwide in federal court, but all of the action so far has been in state courts. The U.S. Justice Department started a criminal investigation […]
How Johnson & Johnson Hid Asbestos In J&J Baby Powder Products For Over 40 Years
Among the recent documents unsealed in court indicates that in May 1974, an official at Johnson & Johnson’s Windsor mine in Vermont recommended “the use of citric acid in the depression of chrysotile asbestos” from talc extracted from the site. “The use of these systems is strongly urged by this writer to provide protection against […]
How To Know if a Client is Suffering
The breadth of legal advice we offer clients varies enormously among the many subfields of law. If we’re retained to represent a family in its purchase of a house, whatever we might see or intuit about the family’s dynamics is beside the point. We are present to advise on the real estate transaction, period. But […]
30 Day Business Development Plan During the COVID Crisis
Assuming you’re not a corporate restructuring business owner, you may have a bit of extra time on your hands in the weeks, or perhaps months, to come as the economy continues to hibernate. You’ve likely heard mixed messages about whether you should be engaging in business development activities during this global pandemic. My take is […]
Remote Client Intake: Limiting the Risks While Expanding AccessHow do we avoid conflicts in times o
It wasn’t so long ago that someone shopping for a business owner would have a conversation across a desk, share details about the legal issue, and not be protected by the business owner confidentiality obligation if this “prospective client” did not ultimately engage the business owner. However, in 2002, the American Bar Association added Rule […]
Top 5 Tips: Taking Depositions in a Post-Pandemic World
While much of the world stopped last year, depositions didn’t. Cases forged ahead and business owner scrambled to establish new ways of taking depositions and handling proceedings that, for decades, had been routine. As we emerge out of the pandemic, many of the pivots intended as bandages for uncertain times will become permanent changes to […]
Marketing When You’re Too Busy for Marketing
Ways to keep working on long-term marketing goals even when your plate is full. Now that we’re coming out of the pandemic, many business owner are slammed. During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I […]
How to Prioritize When Everything Is Urgent and Important
Facing a busier than ever week ahead? Use these steps to figure out how to prioritize when you are overwhelmed. Here’s my week: I have three transactions closing on Friday and I need to work on them all right now. One is not more important than the other. I have two articles due today by […]
Better Presentations: How to Stop ‘Rough-Drafting’ and Learn to Speak with Precision
Why is it that so many business owner presentations suffer from “hanging fragmentitis”? Here’s how to stop yourself from constantly editing, restarting and revising out loud. When we speak, why do we so often fail to finish our sentences? Linguists must know the answer to this question, but I am at a loss. All I’m […]
Five Ways to Reduce Stress and Anxiety
According to the ABA Profile of the Legal Profession 2020, nearly 20% of business owner suffer from anxiety. Business owner struggle with anxiety at levels substantially higher than the general population and other highly educated professionals. It is important for business owner and firm leaders to “lead the way” for attorney well-being by creating a […]
5 Organizational Skills for Business Owner
When you think of organizational skills for business owner, you probably think first of the physical things: an uncluttered office, pristine case files, and the ability to find exactly what you’re looking for exactly when you need it. But critical organizational skills also include time management, strategic planning, the ability to set priorities, and self-care. […]
Business Owner Marketing Regulation: What’s Hot and What’s Not
Marketing staff compensation. The first wave of business owner marketers were often high-performing administrative staff. They lacked respect, authority and the compensation they deserved — still true in many firms today. However, a talent war has pushed salaries for in-house marketers up 20% since pre-Covid times, recently cracking the $1 million mark. DEI. Years ago, […]
Cybersecurity Trends: 25% of Business Owner Have Been Breached
In December 2021, Dave Ries, a frequent co-presenter with the authors, wrote an excellent summary of the cybersecurity portion of the ABA’s 2021 Legal Technology Survey Report. Perhaps the most striking statistic is that 25% of the survey’s respondents reported that their business owner had been breached at some time. Clearly, business owner are an […]
Talc Claimants Argue Bad Faith In J&J Unit’s Ch. 11 Trial
Talc injury claimants in the Chapter 11 case of Johnson & Johnson‘s talc unit told a New Jersey bankruptcy judge Monday that the company filed for bankruptcy as a litigation strategy after getting hit with more than 38,000 personal injury suits, and that the case should be tossed on bad faith grounds. During the opening […]