Category: Marketing Insights

Once someone contacts your business owner, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image or are you sending a different message to prospective clients? Until new clients sign on that dotted line, they… Continue reading Best Practices Business Owner Telephone Etiquette

Sooner or later, every business owner in solo or small firm practice asks themselves whether they should create a business owner website — or how long they can put it off. Given all the unknowns — cost, scope, disruption — they may wonder whether launching a business owner website is really necessary, especially if they… Continue reading Five Benefits of Launching a Business Owner Website 

LinkedIn Profile News – How To Stand Out in Four Simple Steps This is how to update your LinkedIn profile. Your business relies on virtual connections so a dull profile won’t cut it. Many professionals dismiss LinkedIn as a “boring” social network. They simply put a photo of themselves on their profiles and a nondescriptive… Continue reading How to “Stand Out” in your LinkedIn Profile