The New Local Search Playbook: Fueling the Map Pack AND AI Overviews with Reviews
Introduction to Local Business A local business is any company that serves a specific geographic area, focusing on meeting the needs of its immediate community. Whether it’s a small family-run practice or a larger firm with multiple locations, local businesses are the backbone of the economy, providing essential services and creating jobs. In today’s digital-first […]
The New Search Reality: How to Win Google Traffic and AI Recommendations Before the Click
Here is a reality check that is fundamentally shifting how we do business: B2B buyers now spend a mere 17% of their buying journey actually meeting with potential suppliers. According to Gartner, the rest of that time is spent independently researching, comparing, and deciding. And they are doing it completely out of your sight. I’m […]
The “Traffic Crash” of 2026: Zero Click Search Strategy – Why Fewer Clicks Might Actually Mean More Money for Your Business
Sixty-five percent. That is the number of Google searches that now end without a single click to a website—a phenomenon known as zero click search strategy. Let that sink in. For every 100 people searching for a service you offer, 65 of them never leave the search results page. They get their answer from a […]
Google Business Profile Optimization: The Complete Guide for 2026
Beyond the Map Pack: Why Google Business Optimization is the New Secret Weapon for AI-Era Lead Generation Google Business Profile optimization is the cornerstone of digital marketing for lawyers and service providers in 2026. This guide is specifically crafted for attorneys, law firms, and service-based businesses who want to ensure their visibility and lead generation […]
The 2026 Content Marketing Strategy Playbook: 50 Questions That Will Decide Your Success
Content marketing isn’t just about “writing stuff” anymore; it’s about survival in an era where AI is eating traditional search for breakfast. In fact, experts predict that by the end of 2026, traditional search engine volume will drop by 25% as consumers pivot toward AI-powered chatbots and virtual agents (Source: Gartner). AI platforms and AI […]
The Unseen Force: 3 Online Reputation Stats That Could Make or Break Your Business in 2026
Ever feel like your online presence is a delicate dance, one bad review away from a stumble? You’re not alone. I’m Linda Donnelly, owner of Business Solutions Marketing Group, and for over a decade, I’ve watched small businesses grapple with the ever-changing digital landscape. We’ve gone from “having a website” to “needing a social media […]
The Search Wars: Will Google, ChatGPT, or Gemini Actually Grow Your Bottom Line?
The way people find your business just changed more in the last eighteen months than it did in the previous eighteen years. In fact, a recent study by Gartner predicts that by 2026, traditional search engine volume will drop by 25% as consumers pivot toward AI chatbots and virtual agents (Source: Gartner). I’m Linda Donnelly, […]
Why New Clients Can’t Find You (And How to Fix It)
The Invisible Business: Why New Clients Can’t Find You (And How to Fix It) Ninety-seven percent. That is the percentage of consumers who go online to find a local business. If you aren’t showing up in those searches, you aren’t just missing out on a few bonus customers. You are practically invisible to nearly the […]
Localized SEO for LLMs: Why Traditional “Near Me” Strategies Are No Longer Enough
Imagine a potential customer standing on a street corner in downtown Harrisburg. They pull out their phone. Five years ago, they would have typed “coffee shop near me” into Google Maps. Today? They are opening ChatGPT or Google Gemini and asking: “I need a quiet coffee shop within walking distance that has oat milk lattes, […]
Social Media Marketing Trends 2026: The Future and Why “Posting and Praying” is Dead
Remember when social media was just about getting likes? You posted a nice photo, added a few hashtags, and hoped for the best. Maybe you boosted a post for $20. It was simple. It was linear. That world is gone. In 2026, social media marketing trends are driving the single biggest shift in digital behavior […]