Beyond the Blog Post: The 3 Content Types That Rank in the Age of AI
Let me tell you a secret that will change the way you think about your marketing. If a robot can write your content, Google’s robot doesn’t care about it. That’s it. That’s the new reality. For years, as a marketing consultant, I’ve watched small business owners struggle to keep up with the demand for “more […]
Did a Negative Article or Review Just Bury Your Business? 😱
How One Negative Article Can Bury Your Business It takes years to build a great reputation. Years of early mornings, late nights, excellent customer service, and community involvement. It’s your most valuable asset. And it can be torched online in about ten minutes. It’s a scenario I’ve seen play out with gut-wrenching regularity over my […]
Google Just Gave Us the Winning Formula for Local Search (Are You Listening?)
💡 What’s Google’s secret formula for local ranking success? Let’s be real. For years, trying to understand Google’s local search algorithm felt like trying to learn a secret handshake. You’d follow all the “rules,” but you were never quite sure if you were really doing what they wanted. Well, every once in a while, Google […]
AI Isn’t Killing SEO, It’s Rewarding Authenticity: Your 5-Point Survival GuideHow Can Small Businesses Rank with Google AI? 📈
How Can Small Businesses Rank with Google AI? 📈 You’ve seen it. That new, shaded box at the top of Google that just gives you the answer. It’s called an AI Overview, and if you’re a small business owner, it probably sent a jolt of panic right through you. I’ve heard it from dozens of […]
Your Customers Aren’t Just “Googling It” Anymore: Are You Ready for the Search Everywhere Revolution?
Let’s get one thing straight: If your entire online marketing strategy boils down to “ranking on Google,” you’re already falling behind. Way behind. For years, we’ve all been conditioned to think that search starts and ends with that clean, white search bar. And for a long time, that was true! But the ground is shifting […]
How Can AI Video Marketing Help My Small Business Get Found in More Searches?
How Can AI Video Marketing Help My Small Business Get Found in More Searches? Here’s a fact that should make every business owner sit up a little straighter: a webpage with a video on it is 53 times more likely to show up on the first page of Google. Fifty-three times. That’s not a typo. […]
What’s the True Cost of a 1-Star Review? And How to Erase It
Every small business owner has felt that familiar sinking feeling in their stomach. You’re checking your Google Business Profile, feeling good about your work, and then you see it. A one-star review. Maybe it’s from a disgruntled customer. Or maybe it’s from someone you’ve never even met. It doesn’t matter. That single star feels like […]
Will Your Google Business Profile Survive Google AI? Here’s How to Thrive in the New Digital World.
Your customers aren’t just typing a few words into Google anymore. They’re talking to it. They ask questions like, “Hey Google, where’s the best coffee shop near me that has free Wi-Fi and is open late?” This change, driven by powerful artificial intelligence, means your Google Business Profile (GBP) is on a new battleground. You […]
Is Google’s AI replacing your SEO?
Beyond the Blue Link: Why Your Small Business Needs an AI SEO Strategy Now When people think about SEO, they think of Google. For decades, it’s been all about ranking on that first page of blue links. But AI is rewriting the rules, and I’m here to tell you that this is not a threat. […]
Is Your #1 Local SEO Metric Actually Putting Money in Your Pocket?
Why Local SEO Metrics Beyond Rankings Are the Key to Your Business Growth I’ve heard it all. “Linda, my website is ranking number one, but my phone isn’t ringing!” or “I’m getting a ton of views on my Google Business Profile, but nobody’s coming in!” If this sounds like you, I want to share a […]