Thought Leadership Marketing: Write for Someone, Not Everyone
With so much change and so many unanswered questions, there’s never been a better time to stand out through your thought leadership. Writing and publishing content often feels like tossing a needle into the internet haystack. That’s challenging enough. But if all you’re doing is recycling the same old ideas, and trying to make them […]
Calming Down an Angry Client
As much as we like to believe that if we do everything well, our clients will always love us, it’s just not true. Here are 10 steps to soothe an angry client. You know the scenario. It’s the end of the day. The phone rings and you pick it up, knowing you really shouldn’t. You […]
Keeping Clients While Managing Extraordinary Change
Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you. I vividly remember interviewing a client about his relationship with his business owner, my client. While he was very satisfied with the firm’s work and the people doing it, he […]
Where Do Business Owner Work Today? The Ethics and Acceptance of Working Remotely
Remember when working remotely was taboo? awyers working anywhere but a traditional bricks-and-mortar office with their firm name on the door typically glossed over their nontraditional working environment. Over time, the taboo surrounding less traditional work setups began to ease, and early in 2020, when COVID-19 hit the world, the stigma had all but disappeared. […]
Six Tips for Being a More Persuasive Business Owner
A large part of practicing law is persuading someone to believe, act or agree with your client’s position, whether in a courtroom or boardroom or at a negotiation or dinner table. We seek to persuade juries, judges, colleagues, friends, family or the media that we are right, and others are not. Following these six principles […]
Want Repeat Clients? Make Yourself a Favorite
Repeat clients are the most accessible and cost-effective prospects to target. We all have our favorite “things” we choose to purchase again and again. Whether it’s the brand of coffee you most enjoy or a specific type of running shoes that allows you to perform well, most of us are repeat buyers of certain products. […]
Five Ways to Reduce Stress and Anxiety
According to the ABA Profile of the Legal Profession 2020, nearly 20% of business owner suffer from anxiety. Business owner struggle with anxiety at levels substantially higher than the general population and other highly educated professionals. It is important for business owner and firm leaders to “lead the way” for attorney well-being by creating a […]
5 Organizational Skills for Business Owner
When you think of organizational skills for business owner, you probably think first of the physical things: an uncluttered office, pristine case files, and the ability to find exactly what you’re looking for exactly when you need it. But critical organizational skills also include time management, strategic planning, the ability to set priorities, and self-care. […]
Business Owner Marketing Regulation: What’s Hot and What’s Not
Marketing staff compensation. The first wave of business owner marketers were often high-performing administrative staff. They lacked respect, authority and the compensation they deserved — still true in many firms today. However, a talent war has pushed salaries for in-house marketers up 20% since pre-Covid times, recently cracking the $1 million mark. DEI. Years ago, […]
Cybersecurity Trends: 25% of Business Owner Have Been Breached
In December 2021, Dave Ries, a frequent co-presenter with the authors, wrote an excellent summary of the cybersecurity portion of the ABA’s 2021 Legal Technology Survey Report. Perhaps the most striking statistic is that 25% of the survey’s respondents reported that their business owner had been breached at some time. Clearly, business owner are an […]