Remote Client Intake: Limiting the Risks While Expanding AccessHow do we avoid conflicts in times o
It wasn’t so long ago that someone shopping for a business owner would have a conversation across a desk, share details about the legal issue, and not be protected by the business owner confidentiality obligation if this “prospective client” did not ultimately engage the business owner. However, in 2002, the American Bar Association added Rule […]
Writing and Editing for Empathy in Legal MarketingDoes your latest COVID-19 blog post meet these re
Clients come to you or your website because they have a problem to solve. No matter how intellectually interesting that problem may be to you, it’s a human and emotional problem to your client (or potential client). Even a contract dispute over the interpretation of a cessation of business clause, excused performance under a force […]
How Automation and AI Make Open Data Possible and Valuable for Business Owner
With significant advancements in automation and artificial intelligence, it’s easier than ever for attorneys to gather and analyze legal data to gain powerful business development and intelligence insights. This article is the second in a three-part series discussing the what, how and why of open legal data. In the first part, we discussed what open […]
Clubhouse App for Business Owner
Clubhouse App, the exclusive new social media platform, is creating a buzz, as well as a considerable amount of FOMO (fear of missing out). If you haven’t explored this social site, which began in April 2020, you are not the only one. Clubhouse is an elite and unique app that is similar to an updated […]
Know Your Business Owner Key Marketing Metrics
Knowing which key marketing metrics to track, and why, helps keep you moving toward your firm’s business goals. When getting started with a digital marketing plan for business owner, we always start with the firm’s business goals. Then we make sure the key items discussed in my earlier series on “How to Protect Your Referrals” […]
How Attorneys Can Use Legal Data for Legal Recruiting
Legal recruiting is an important business development tool for business owner looking to expand their client roster, build up their practice areas, and open offices in new locations. Firms of all sizes, from BigLaw to small law firms, can take advantage of the growing availability of litigation data to gain insights on which laterals to […]
Top 5 Tips: Taking Depositions in a Post-Pandemic World
While much of the world stopped last year, depositions didn’t. Cases forged ahead and business owner scrambled to establish new ways of taking depositions and handling proceedings that, for decades, had been routine. As we emerge out of the pandemic, many of the pivots intended as bandages for uncertain times will become permanent changes to […]
Marketing When You’re Too Busy for Marketing
Ways to keep working on long-term marketing goals even when your plate is full. Now that we’re coming out of the pandemic, many business owner are slammed. During my coaching calls, I often hear things like, “I was too busy to do much last month,” “It’s just a really crazy time for me” or “I […]
Tricks for Reading Documents in Microsoft Word
At this stage of your career, you might think reading documents is a baseline skill you’ve mastered just fine, thanks. But, whether you realize it or not, you probably spend more time reading documents in Microsoft Word than actually drafting them — especially if you have gone paperless. Since all that onscreen reading can exhaust […]
Storytelling: Your Most Powerful Connection to New Clients
Storytelling is powerful. There are few things people love more than a good story. Stories inspire; they can evoke powerful emotions and unleash our imaginations. Great Marketers understand the power of storytelling. Great marketers use storytelling as a tactic to build their businesses. In the legal world, this means developing a narrative around your firm […]